Outsourcing Mortgage Marketing and Technology

All marketing departments have the best of intentions for allowing their loan originators to use personalized marketing. However, the steady demand for fliers and other requests can keep loan officers from focusing on some of the bigger strategies and goals required by their company to build business. Luckily, marketing can be easily outsourced because companies such as Intent truly understand … Read More

Personalization is the New Mortgage Marketing Buzzword

Marketing to your database requires segmenting your audiences appropriately and creating individual messaging plans for each segment. So often, mortgage marketing strategies try to cast too wide of a net. The message doesn’t resonate with the target recipient because you cannot speak to a past customer, potential customer and referral partner the same way.  Segmenting audiences and creating individualized emails … Read More

Mortgage Technology Integrations

A new technology emerges seemingly every day in the mortgage industry that promises to deliver an incredible, industry-disrupting, holy grail system ready to transform the way business is done. Such novelties are wonderful — as long as the loan officer or mortgage broker takes the time to master the technology. And as long as the technology is supported by experts … Read More

Mortgage Account-Based Marketing

Account-Based Marketing, or ABM, is the easiest way for mortgage brokers or mortgage companies to create meaningful marketing campaigns without the benefit of a full-time marketing department. ABM has surged in popularity across all professional fields over the past few years because it allows personal branding and individual customer experience to take center stage at a relatively low price point. … Read More

Perception of Value in Mortgage Marketing

After watching the Quicken Loans Super Bowl ad featuring actor/model Jason Momoa, viewers quickly flooded newsfeeds with memes noting that what you see isn’t always what you get.  In the mortgage world, Quicken Loans has a lot of clout and name recognition and certainly has done a considerably good job of convincing people that a home loan can be as … Read More

Homebot: Helping Mortgage Professionals Stay Connected with Homeowners

Eighty-three percent of the average homeowner’s wealth at retirement comes from home equity. For the other 17 percent — found in a 401(k), savings accounts or other investments — there’s often a financial advisor or some other knowledgeable person to help steer them down the right path. But who’s in charge when it comes to managing the wealth associated with … Read More

Make Your LinkedIn Profile Stand Out

As the largest professional network in the world, LinkedIn is undoubtedly the most effective social media platform at helping professionals become and stay connected. LinkedIn helps users get their name in front of countless professionals in their industry as well as those in other industries. But with so many LinkedIn users worldwide, how do you make your profile stand out … Read More

Intent Marketing Employee Spotlight – Molly Griffin

employee spotlight

Name: Molly Griffin Start Date: September 2014 Position: Chief Content Strategist  Brief overview of what you do: All things marketing and creative. Content creation, content management and digital marketing of all sorts. I help create and oversee the content that is provided to users by Intent. So, whether it is graphics, blog articles or campaign emails, I use my creative … Read More

Auction.com is Making it Easier to Find and Buy Property

Billed as the nation’s leading platform for connecting sellers of residential bank-owned and foreclosure properties with everyday buyers, Auction.com has helped investors purchase over $39 billion in real estate properties since the website launched about 11 years ago. The process of using Auction.com to find your next real estate property investment couldn’t be much simpler. Prospective buyers get started by … Read More

Solidifi: Helping Shape the Residential Lending Space

solidify

An independent provider of valuation and closing services supporting the residential real estate mortgage industry, Solidifi oversees a technology-based marketplace where independent field professionals consistently elevate their performance and deliver better results while competing for business.  Having partnered with tens of thousands of qualified independent field professionals, Solidifi bills itself as the preferred mortgage service provider for more than 60 … Read More