Meet Intent

Your Turn-key Mortgage Marketing, Management and Sales Solution.

Intent Marketing provides a comprehensive range of marketing services including: advertising; public relations and compliance; branding and identity; lead generation; prospect communications; direct, digital, promotion, relationship marketing and proprietary technology solutions focused on helping LO’s and Brokers maximize productivity and close more loans.

The Next Evolution in Mortgage Marketing

Close More Loans

Intent’s marketing automation platform helps you convert more leads into closed loans.


Build and nurture all business relationships from one location.

Maximize Productivity

Manage your loan pipeline by tracking loan activity through closing.

Is it time to reignite your business model?
Start being a referral source with qualified leads that will generate closings.


The All In One Solution.

Intent automates your sales, marketing and business processes, giving you the adaptability and power you need to close more loans with confidence.

Grow Your Purchase Pipeline.
Join thousands of loan officers who connect with potential borrowers through Intent.

  • Reporting

    Dashboards specific to providing opportunities for refinances based on past loan information. Reports for past activities that were missed, campaigns completed, Referral pipeline, email opt-outs and more.

  • Lead Capture

    Seamlessly import leads from most paid lead sources. Auto-assign appropriate lead campaigns based on the lead type.

  • Loan Updates

    Advanced in-process compaigns to keep your borrower informed, educated and engaged in the process while olso updating real estate agents and other important business contacts on status.

  • Task Management

    Assign follow-up activities for you or your team. Syncs directly to Outlook and the mobile app for easy completion or note-taking.

  • Help and Support

    Extensive self-service Help Center with live chat and ticketing system. Learn your own woy with video, step-by-step instructions, 8 or more group training sessions each week with open QaA, one-on-one training.

  • Integration

    Fully integrated with Encompass, social media, Google Apps and Mortgage Coach, upon activation.

Connect With More Prospects

Our incredible LinkedIn connection tool allows a new approach to each contact. With a click of a button, bring your agents, associates and buyers into your database with ease.


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Integration Partners