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Welcome to Intent Marketing

Your All-In-One Mortgage Marketing, Management and Sales Solution I want to create personal
relationships with my database
I need help with my
business development
I want to connect and build
better referral relationships

Meet Intent

Operationalizing a unified homebuyer experience that showcases your brand promise is a top priority for modern mortgage companies.
Intent specializes in unifying technology, data and marketing to provide superior customer experience.

Mortech & Martech

This is incredibly important because while anyone can brag about their closing numbers or the price they are willing to spend on leads, very few can actually tell you their CPA, and even fewer can report their Cost Per Closing (CPC).

Customer Data Platform

Consumers have become accustomed to relevant ads and expect highly personalized experiences.

Marketing & Sales Alignment

Social and online advertising gives you the unique advantage of targeted, local advertising across the digital landscape.

Automation

We partner with the best feedback companies in order to gain social proof for your homebuyers.

Customized Websites & Landing Pages

Websites are a centralized location where customers can view information and resources about your branch.

Lead Integration Tools

Retargeting allows us to show up across social and digital platforms once a homebuyer has engaged with your brand.

Consolidate Tech

Business alignment and driving efficiency is at the core of what we do, but lead generation nurturing and ROI measurement are key if you are buying leads.

Mobile Marketing

Email marketing, when done correctly and well, should provide results. But bad data can be a hurdle when it doesn’t segment into the correct buying groups.

Homebuyer Data

Homebuyers are managing more of the buying process themselves searching for homes online, comparing mortgage rates on their own time and seeking the easiest buying process possible.

There is value in your data. Intent provides automated sales and marketing management processes that increase revenue.

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Data-driven Marketing

Data-driven marketing creates a personalized communication strategy for each individual home buyer based on the data that is provided by the buyer and other public record systems.

Each customer journey is unique, and Intent has created numerous targeted campaigns to engage the customer as well as referral partners. Intent specializes in conversational marketing where personality, buyer profile , and a deep understanding of sales techniques all have a role to play…

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Digital Mortgage​

Launching new technology to impact the bottom line should also enhance the customer experience. A key ingredient is the lender and the natural human interactions that we all need and enjoy. The human element, especially at the beginning of the loan process, can't be replaced.

The digital mortgage isn't just for the loan application process; the digital mortgage needs to encompass the entire life cycle of the loan.

Learn More

What does your mortgage company need?

Build, Manage & Integrate Custom Solutions
Unify The Existing Tech Stack via Integrations
Use Data to Track Leads and Behaviors and Offer Viable Opportunities
Create User Journeys Based on Data to Personalize Marketing
Drive Down Costs While Bringing In Business
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02
03
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Build, Manage & Integrate Custom Solutions
01
Unify The Existing Tech Stack via Integrations
02
Use Data to Track Leads and Behaviors and Offer Viable Opportunities
03
Create User Journeys Based on Data to Personalize Marketing
04
Drive Down Costs While Bringing In Business
05

Testimonials

Google
EXCELLENT Based on 52 reviews.
Lanier Kirk
Lanier Kirk
2020-10-19
This team works tirelessly to make sure their clients are successful! I wouldn’t trust any other system to do what Intent does. The achievements of the mortgage professionals who use the platform speaks for itself. Highly recommend!!
Melissa James
Melissa James
2020-10-18
Brilliant, professional, and a dream to work with! Godsend for my business!!
Rene Katkowski
Rene Katkowski
2020-10-18
Innovative and whole-process service. Needs to be a part of every realtor’s offering to their clients!
Kelly Baeslach
Kelly Baeslach
2020-10-17
Amazing team! Couldn’t work with a better group.
Mary O'Connor
Mary O’Connor
2020-10-17
A great group of intelligent, professional & friendly staff who will make you their priority & friend!
Ted Rusinoff
Ted Rusinoff
2020-10-17
Yami B
Yami B
2020-10-17
The team at Intent is outstanding. We’re maximizing our return on investment with their custom marketing communications that our customers love. They deliver excellent results!
Paul Ferrer
Paul Ferrer
2020-10-16
The Intent team is excellent!!!
Kathleen Robinson
Kathleen Robinson
2020-10-16
We appreciate this company for providing great customer service that is of high quality, principles, and commitment.
Robynn Rambo
Robynn Rambo
2020-10-16
Not only does Intent provide innovative marketing strategies to increase productivity, they excel at building relationships with their clients. They offer guidance and support as they work together with you to create a plan that works best for you and your business. Highly recommend!

Our Range of Expertise

A

is for Agency

We are a complete marketing agency

B

is for Branding

Stand out from the crowd

C

is for CDP

Stop using a CRM

D

is for Data

We promise not to tell anyone that you aren't using your data well

E

is for Email Marketing

Latest emails with no personalization are junk. Do better. Give them a reason to open your email.

F

is for Feedback

We trust social survey to give your brand the recognition It deserves compliantly and across all channels

G

is for Google

How you show up makes all the difference

H

is for Help Center

Let us take the training and coaching off your shoulders

I

is for Intercom

Our team is literally live inside the system

J

is forJuggling Tasks

The LO life can be a stressful one

K

is for Knowledge

We teach people how to become homebuyers and homeowners

L

is for Lead & Loan Management

Nothing is more important that effective pipeline management

M

is for Mobile

Your customers are mobile, but how mobile-friendly is your company?

N

No Hablo Español

Spanish-speaking marketing is imperative and our entire system is written in Spanish for your bilingual loan officers

O

is for Onboarding

New tech scares people

P

is for Presentations

Set your company apart with artwork that is modern, inclusive of all homebuyers, & well designed

Q

is for Quantitative Analysis

Find your ROI

R

is for Realtors

Change the dynamic of the Realtor and LO relationship

S

is for Social Media Marketing

Doing it right

T

is for Texting

Compliance is everything when it comes to texting

U

is for User Interface

The easier it is and the more you do for them, the more likely it is that loan officers will use the tech

V

is for Video

Loan officers love to talk about video, but having an agenda and idea to make them happen is important!

W

is for Website

Enterprise individual branch team

X

is for Experienced Integrators

We have a lot of friends, can consult on a lot of tech and have an open API to make it all possible

Y

is for You

We want to make your life a little easier

Z

Is for Zoom

We have daily Zoom meetings, user groups, and trainings each and every day

Our Customers

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