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Welcome to Intent Marketing

Your All-In-One Mortgage Marketing, Management and Sales Solution I want to create personal
relationships with my database
I need help with my
business development
I want to connect and build
better referral relationships


What does
$199 buy in mortgage marketing?

How about instant ROI?

Meet Intent Modern Mortgage Marketing

A unified homebuyer experience that showcases the brand promise is a top priority for modern mortgage companies.
Intent specializes in unifying technology, data, and mortgage marketing to provide superior customer experience.

We work on an

Mortgage Marketing

Build a brand that is agnostic of what mortgage company you work with. Intent creates real opportunities from data, connection, and honest work.

Customer Data Platform

Consumers have become accustomed to relevant ads and expect highly personalized experiences. Be in front of them before they make a loan decision and seek every chance for referrals.

Marketing & Sales Alignment

Hire a mortgage marketing team that understands sales, the home buying journey, how to personalize the experience and how to support your business.

Automation

Automate mundane tasks and complicated ones. Technolgy can revolutionize the way that you are able to accept new business and close more,

Customized Websites & Landing Pages

Websites are a centralized location where customers can view information and resources about your branch, your team, your company or just showcase you as an individual LO. Google Analytics, Facebook Pixels, video- the sky is the limit.

Lead Integration Tools

You pay a LOT for leads. ROI is necessary and possible once the right personalized strategies are built. Our conversion rates and cold lead follow up are unmatched.

Consolidate Tech

Business alignment and driving efficiency is at the core of what we do. We know your mortgage tech stack, their APIs, and most of the point people. We can help you decide on what the right technology for your company is and assist you with their integrations.

Mobile Marketing

Compliant SMS. Easy-to-navigate websites and applications, and our own mobile app make closing more loans easy.

Homebuyer Data

Homebuyers are managing more of the buying process themselves searching for homes online, comparing mortgage rates on their own time and seeking the easiest buying process possible.

There is value in your data. Intent provides automated sales and marketing management processes that increase revenue.

Learn More

Data-driven Marketing

Data-driven marketing creates a personalized communication strategy for each individual home buyer based on the data that is provided by the buyer and other public record systems.

Each customer journey is unique, and Intent has created numerous targeted campaigns to engage the customer as well as referral partners. Intent specializes in conversational marketing where personality, buyer profile , and a deep understanding of sales techniques all have a role to play…

Learn More

Digital Mortgage​s

Launching new technology to impact the bottom line should also enhance the customer experience. A key ingredient is the lender and the natural human interactions that we all need and enjoy. The human element, especially at the beginning of the loan process, can't be replaced.

The digital mortgage isn't just for the loan application process; the digital mortgage needs to encompass the entire life cycle of the loan.

Learn More

What does your mortgage company need?

Build, Manage & Integrate Custom Solutions
Unify The Existing Tech Stack via Integrations
Use Data to Track Leads and Behaviors and Offer Viable Opportunities
Create User Journeys Based on Data to Personalize Marketing
Drive Down Costs While Bringing In Business
01
02
03
04
05
Build, Manage & Integrate Custom Solutions
01
Unify The Existing Tech Stack via Integrations
02
Use Data to Track Leads and Behaviors and Offer Viable Opportunities
03
Create User Journeys Based on Data to Personalize Marketing
04
Drive Down Costs While Bringing In Business
05

Mortgage Marketing Makes an Impact

Google
EXCELLENT Based on 52 reviews.
Lanier Kirk
Lanier Kirk
2020-10-19
This team works tirelessly to make sure their clients are successful! I wouldn’t trust any other system to do what Intent does. The achievements of the mortgage professionals who use the platform speaks for itself. Highly recommend!!
Melissa James
Melissa James
2020-10-18
Brilliant, professional, and a dream to work with! Godsend for my business!!
Rene Katkowski
Rene Katkowski
2020-10-18
Innovative and whole-process service. Needs to be a part of every realtor’s offering to their clients!
Kelly Baeslach
Kelly Baeslach
2020-10-17
Amazing team! Couldn’t work with a better group.
Mary O'Connor
Mary O’Connor
2020-10-17
A great group of intelligent, professional & friendly staff who will make you their priority & friend!
Ted Rusinoff
Ted Rusinoff
2020-10-17
Yami B
Yami B
2020-10-17
The team at Intent is outstanding. We’re maximizing our return on investment with their custom marketing communications that our customers love. They deliver excellent results!
Paul Ferrer
Paul Ferrer
2020-10-16
The Intent team is excellent!!!
Kathleen Robinson
Kathleen Robinson
2020-10-16
We appreciate this company for providing great customer service that is of high quality, principles, and commitment.
Robynn Rambo
Robynn Rambo
2020-10-16
Not only does Intent provide innovative marketing strategies to increase productivity, they excel at building relationships with their clients. They offer guidance and support as they work together with you to create a plan that works best for you and your business. Highly recommend!

Intent's Range of Mortgage Marketing Expertise

A

is for Agency

We are a complete digital mortgage marketing agency with a CDP for better relationship management.

B

is for Branding

Mortgage originators need branding of their own. Intent designs logos, tagline and more.

C

is for CDP

Processors use Encompass and CRMs. Mortgage sales leaders use Customer Data Platforms.

D

is for Data

Data is the future of mortgage marketing and can bring you more closings than buying leads.

E

is for Email Marketing

Personalized, styled, branded email marketing with high open rates and CTAs is our speciality.

F

is for Feedback

Compliant testimonials from your referral partners and customers can be integrated into everything.

G

is for Google

Want to dominate SEO and be ranked higher then your competition? Let us create content for your mortgage business.

H

is for Help Center

Free mortgage coaching and training come standard with each account as does instant access to our team via Intercom.

I

is for Intercom

Our team is literally live inside our CDP which takes learning and support to a whole new level.

J

is forJuggling Tasks

The LO life can be a stressful one and our job is to do a lot of your job for you, but also remind you of important tasks.

K

is for Knowledge

We teach people how to become homebuyers and homeowners through educational emails.

L

is for Lead & Loan Management

Nothing is more important than effective pipeline management and Intent lets you deliver on your promises.

M

is for Mobile

Your customers are mobile, but how mobile-friendly is your website and your application?

N

No Hablo Español

Spanish-speaking marketing is imperative and our entire system is written in Spanish for your bilingual loan officers.

O

is for Onboarding

New tech scares people, so we provide coaching and assistance to get you off to a great start.

P

is for Presentations

Set your mortgage company apart with artwork that is modern, inclusive of all homebuyers, & well designed.

Q

is for Quantitative Analysis

Find your ROI through Google Analytics, Data Analytics and much more!

R

is for Realtors

Change the dynamic of the Realtor and LO relationship by providing your agent partners with pre-approved buyers.

S

is for Social Media Marketing

Omnichannel mortgage marketing across Facebook, Twitter, Instagram, Yelp, Google, and more.

T

is for Texting

Compliance is everything when it comes to mortgage texting and we make it conversational, educational, & fun.

U

is for User Interface

The easier mortgage tech is, the more likely it is that loan officers will want to employee it every day.

V

is for Video

Loan officers love to talk about video, but having an agenda and idea to make them happen is important!

W

is for Website

Branch websites. Team websites. Individual websites. Hosting. Blogging. SEO

X

is for Experienced Integrators

We have a lot of mortgage tech friends, can consult on a lot of tech, and have an open API to make it all possible.

Y

is for You

We want to make your life a little easier. When is the last time anyone kept that promise to you? We will.

Z

Is for Zoom

We have daily Zoom meetings, user groups, and trainings each and every day.

Our Amazing Mortgage Marketing Customers

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Request a Free Demo of our CDP or let our mortgage marketing agency know how we can help to grow your business!

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    704.944.0160

    contact@intentmarketing.com

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