Joyful Home Design Branding and Web Project

ABOUT THE CUSTOMER

Joyful Home Design, an interior design company based in Charlotte, North Carolina, specializes in creating joyful interiors with bold colors and patterns. The owner, Lori Shaw, came to Yale Marketing with a tight timeline to create a brand and website before her latest large-scale project went to print in a local magazine. 

CUSTOMER VISION

While Lori only had an Instagram account and professional home photos to work with, she knew she wanted a brand that was bright, cheery, and reflective of her personality and work. Yale Marketing helped Lori to re-name her business and create a logo to match:

Additionally, Lori needed a website that would beautifully display her project photos and services as well as provide customers with a space to contact her and purchase services. 

Lastly, Lori engaged us to create what she calls “Joy Boards.” A large part of Lori’s business is assembling curated design boards with product links that enable customers to re-create her room designs in their own homes. Lori wanted the joy boards to be both aesthetically pleasing while also holding as many product links as possible.

SERVICES USED

  • Logo & Branding
  • Website Design
  • Scheduling and Payment Website Integration
  • Copywriting
  • Additional Product Design


Projects that help our customers realize their dreams and succeed in their businesses are at the heart of what we do. Are you in need of marketing for your business? Reach out today to see what Yale Marketing can do for you!

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