ABOUT THE CUSTOMER

The Boutique at ARW is a retail space within AR Workshop. Chrystal Rowe, owner of locations in Charlotte and Hickory, NC, specializes in sourcing and styling curated gifts for different occasions that are both trendy and traditional. With a background in curated collections, Chrystal makes finding the perfect gift for friends or family easy.

CUSTOMER VISION

Traditionally, Chrystal’s locations had focused more on the workshop side of AR workshop. After recently trying to increase traffic and inventory in her retail spaces, both inside of the workshop and standalone, Chrystal realized that she needed more of a marketing strategy to show people what she could offer. Chrystal came to Yale Marketing looking for a way to integrate her eCommerce platform with a beautiful website that showcased all that The Boutique at ARW has to offer.

WEBSITE

Yale Marketing created a website for Chrystal that displays beautiful images of the shop and of products as well as explains all that The Boutique at ARW has to offer. With three locations, it was important to have a central page with addresses, hours, and offerings for each location as well as a way for visitors to book stylist appointments and shop the available online inventory.

To see the full website, click here.