Why does Yelp matter to mortgage, you might ask. Yelp has been around since 2004 and their primary goal is to connect people to local business. The service is free and easy to set up and helps keep you connected to your local community. But it also provides provides instant feedback and can help boost your rank on Google.
Why Yelp Matters
Consumers rank Yelp as the number 1 site for reviews to find local business. 78% of users rely on Yelp to search local business. Of these, 82% intend to buy a product or service. The data on Yelp for the mortgage and real estate industry is equally compelling. 51% of Yelp users search for Professional Services and 30% for real estate service.
How to Build Reviews on Yelp
Reach out to your trusted clients and partners to look you up on Yelp and give you a glowing review and 5-star rating. Do NOT copy the link and email it to clients/partners. Yelp has filters that monitor to see if people are typing your name in their search engine or if they are going directly to the page through a link.
When you reach out, ask your clients to consider including some of the following keywords in their review: real estate agent, Realtor, homebuyer, city name, and your name. Make sure, though, to only ask people whom you know well and who will give you a good review. It’s also a good idea to focus on people who are already active on Yelp (Yelp’s filter tends to ignore those who are not active) and space out your requests for reviews.
Once you have the reviews, make sure you share your 5-star reviews on your social media channels. Remember to write them back and thank them for their kind words. If it’s a partner, write a review for them in return.
Search Engine Optimization
Yelp listings often show up at the top of Google and Bing search page and can help your business stand out. Local citations on Yelp are known to influence whether your company shows up on Google.