Mortgage originators are always looking for new ways to wow their real estate agents and other referral partners, but there is no substitute for building real, lasting and trusted relationships. Real estate agents want to know that when they refer a buyer to a lender that they are in the very best hands and that the transaction will be a fantastic one all the way around. While the results of the partnership should and typically is happy homebuyers, there are also many ways in which loan officers can support the real estate agent’s business that does not include spending money on leads.
The approach at Intent is to provide conversational, empathetic content that is automatically sent to the real estate agent each week on Friday morning. These weekly emails include the latest industry news, soft requests for referrals, strategies for business building, marketing tips, and much more. But what they truly do is allow real estate agents to feel as though their partnership with the loan officer is one of reciprocation. Open-ended questions lead to longer conversations about what the agent is experiencing. And the best part is that the loan officer does not have to find the content, it’s simply sent on their behalf.
While weekly update calls about loan status are likely never going away, it’s time to involve real estate agents in the conversation about how the industries will change in 2021 and engage them in meaningful conversations. While the Weekly Realtor Marketing package would be worth its weight in gold, it is included in a monthly account for those using the Intent Marketing Platform.
For more information about how to change the way you communicate to agents, click here.