Gaining subscribers is one of the best ways to grow your mortgage marketing brand on your YouTube channel. By attracting subscribers to your YouTube channel, you retain attention. According to the YouTube Creator Academy, subscribers watch twice as much video as non-subscribers. So, the more subscribers you have on your YouTube channel, the more watch time your videos will gain and the more likely they are to be ranked highly by YouTube or featured in the “related” section.
Here are some ways you can leverage your mortgage marketing efforts to gain more subscribers on YouTube:
Create engaging content – Creating amazing content that will engage your viewers is the best way to increase the number of your followers. YouTube has created an algorithm that rewards engagement using metrics like watch time, view duration, audience retention, and more. Are you looking for some great mortgage marketing video ideas? Check out this article.
Utilize playlists to keep viewers watching – By placing your videos in playlists, you are presenting content in a fashion that is easy for viewers to digest. Try placing your videos with the highest engagement at the beginning of the playlist and end each video with something that will entice your viewers to keep watching.
Add a CTA at the end of your videos – After completing a video, viewers will determine if they want to keep watching more. Add a subscription CTA at the end of each video that makes it easy for viewers to click and subscribe to your channel.
Create captivating thumbnails – Video thumbnails can affect search rankings on YouTube and subscriber growth. YouTube places a high importance on a video’s clickthrough rate during its first hour on the platform, so having a captivating thumbnail that entices viewers to click is important. Learn more about mortgage marketing video thumbnails here.
Engage with viewers – Across all platforms of social media, one of the best practices for retaining and acquiring new followers is to interact with your audience. On YouTube, it is important to respond to every comment. Read more about responding to comments on social media here.
Promote within other content – Share your videos across your other social media channels and in your blog posts. The more people you can reach across different channels, the more views your videos will likely attract.
To learn more about video mortgage marketing, click here.
Looking for more ways to increase your mortgage marketing efforts? Intent can help you! Contact us today to learn how we can assist you in growing your business.