Studies show that first impressions are formed within a fraction of a second. When viewers see the thumbnail image of a video, they immediately form an opinion that can dictate whether they watch the video or move on. Unfortunately, video creators often spend hours building quality content, only to use a poor thumbnail and generate fewer views than desired. Creating … Read More
Video Content Ideas To Increase Mortgage Marketing Efforts
Want the right video content for your mortgage marketing strategy? Let your instincts guide you and keep an eye on the local and national news. As for specific topics, see our suggestions below! Walk your clients through the loan process Set the right expectations Create a road map of issues that could arise and the things for which potential home … Read More
Videos, ‘Instastories’ and the Art of Visual Marketing
Nothing paralyzes a person faster than putting them on camera. A permanent record of what you say or do can almost seem worse than the anxiety that comes with public speaking. Our article about ramping up your video marketing by creating great real estate and mortgage marketing videos may go a long way in assuaging your video fears about everything … Read More
Creating a Great Video to Enhance Your Video Marketing
Video marketing is an important and effective way to send personalized messaging to your customers and prospective leads. With the right techniques and a few small pieces of equipment, you can be on your way to creating excellent marketing videos in no time! While marketing videos can be created with any type of video equipment, the simplest and most cost-effective … Read More
Five Types of Mortgage Marketing Videos To Build Business
Video can make business feel personal, especially in a world of digital mortgages. If you are considering making the move to video, you may not be familiar with the following different types of video available for mortgage marketing: Intro Video How did you get into the mortgage industry? What do you do? Why do you do it? Why will it … Read More
BombBomb Offers Sincerity in Video Marketing
BombBomb is a video marketing tool for email that lets users establish relationships through recorded videos that can be sent from essentially any location via text, email and social media platforms. Whether users are working from their office or on the go, BombBomb can be utilized to ramp up marketing efforts. One of the biggest advantages of BombBomb is how it … Read More
Video Content Ideas for Mortgage Professionals
Videos are an important and personal way for you to connect with your business partners and customers. There are many smart ways to create good, sharable content, but you also must evaluate the effectiveness of what you are creating. For example, if only your mortgage peers are viewing and commenting, you may need to try new tactics such as the … Read More