Want the right video content for your mortgage marketing strategy? Let your instincts guide you and keep an eye on the local and national news. As for specific topics, see our suggestions below!
- Walk your clients through the loan process
- Set the right expectations
- Create a road map of issues that could arise and the things for which potential home buyers should prepare
- What do you specialize in?
- What are your strengths in business?
- Why are you in the mortgage business?
- Why is now a good time to buy?
- What trends are you seeing in the market?
- Explain confusing or hard-to-understand mortgage terms (one at a time)
- What apps do you use and why do they give your clients/referral partners an advantage?
- Share the story of the sales transaction about which you are proudest
- Explain what not to do when selling or buying a home
- What should a buyer look for in a real estate agent?
- Home search tips
- Benefits of home ownership
- What documents are needed when buying a home?
- Explain the difference between fixed and adjustable interest rates
- Talk about and explain the various mortgage programs
- What does a first-time home buyer need to know?
- Ways a borrower can begin to improve their credit score
- What are closing costs and who pays them?
- What is PMI and how is it avoided?
- What your buyer can expect during the sales process
- The importance of a Mortgage Checkup
- Review a Moving Day Checklist
- Share some unpacking tips
- What is your favorite part of your job?
- Why do you love your city/area in the city?
- Give a mini tour of your downtown (for smaller cities)
- Give viewers a look into your daily life
- Share your favorite places to shop, dine and take the kids (such as museums and parks)
- Ask for reviews by “showing” how much a review means through your tone, facial expressions and just how much you appreciate their business
Need help learning how to create great video content? Take a look at our article about video techniques.
Video marketing is an important and effective way to send personalized messaging to your customers and prospective leads. With the right techniques and a few small pieces of equipment, you can be on your way to creating excellent marketing videos in no time!
While marketing videos can be created with any type of video equipment, the simplest and most cost-effective way is using your smartphone. There are several accessories you can purchase to enhance the video capabilities of your smartphone as well. This halo light and tripod provide excellent lighting and stability while including a clip to hold your phone.
Making a Video
If you are using a halo light with a tripod, follow the simple guidelines below to create the best video.
- Using the adjustable phone clamp attached to the tripod, slide your phone into the clamp. If you have a case on your phone, you may have to remove the case to allow it to fit. We recommend placing your phone so the screen is facing you, as this will allow you to see yourself in the video so that you can perfect your placement.
- Make sure the halo light is plugged in, then turn on the light using the dimmer switch located at the bottom right corner on the backside of the halo. This will allow you to adjust the brightness of the light to suit your needs. If you do not have a halo light and tripod, holding your phone in selfie mode or propping it up on a table will work as well.
- Place your phone in “video mode,” ensure the camera is in “selfie mode,” and begin recording the video.
- When making your video, begin by turning to face the camera and pausing in a still frame for at least five seconds. This will allow you to make a clean start to the video when editing. As you record, make sure to annunciate your words fully and look directly at the camera. Appear animated and excited to ensure engagement of your audience. Keep the videos short; we recommend making them one to three minutes long. When you are finished speaking, pause in a still frame for another five seconds to create a clean close to your video when editing. Stop recording and watch your video to ensure it is what you want.
Editing Your Video
If you are using an iPhone, you can use iMovie to edit your video. If you do not like iMovie, or are not using an iPhone, you can download the following free video editing apps to your phone:
When editing your video, it’s most important to remove the beginning clip and ending clip. We recommend starting and ending the video in the middle of your five-second pauses.
A few additional recommendations when filming your video:
- Ensure your phone has adequate storage before you begin filming
- Turn off notifications before you start filming so they don’t distract you while you are creating your video
- Do not zoom your video, decreasing the quality of the video. It’s better to place the phone and tripod closer to you, instead of zooming.
For more information on tools that will help you shoot better smartphone videos, watch the video below.