Clubhouse for Mortgage Marketing: Is Audio the Future of Social Media?
Whether you love to connect with friends and acquaintances or use social media solely to engage customers and build your brand, chances are you’ve heard about Clubhouse and the benefits it can have for your mortgage business. There’s a chance, though, that you’ve not heard about Clubhouse as it still in beta and not available to the general public just yet.
While the app remains invite-only, there is a reason it has made the headlines recently. Its pioneering model may hold the key to understanding the future of social media. Add to that a flurry of A-listers who have joined the platform, the frenzy is most definitely warranted. Celebrities like Oprah Winfrey, Ashton Kutcher, Kevin Hart, Chris Rock, and Jared Leto are said to have been spotted on it.
In addition, the app has made inroads in Silicon Valley and attracted both tech users and investors. According to a Forbes article, the fast-rising startup was valued at around $100 million in May 2020 despite having only 5,000 beta test users. The number of users, however, has been growing quickly. According to the New York Times, the app had around 600,000 registered users as of December 2020.
Clubhouse, The New York Times reported, “works by letting people join pop-up audio chat rooms that disappear when they end. Once in the rooms, users are segmented into tiers determined by moderators. Users can join any chat room, see who is speaking or listening, click into a profile page and follow others.” The focus is on high-brow conversations that mimic real life interactions.
Much like a cocktail party or a clubhouse, you can circulate around chat rooms with the option to participate in the discussions or just listen in. As Vogue puts it, “topics range from influencer culture to race and feminism to chat rooms debunking myths about turning 30.” The audio, though, is never recorded. Once the chat room is closed, nothing is saved, which ensures that the conversations remain private and protected.
Clubhouse gives users the option to follow other users, join rooms, follow topics, and start rooms of their own. As the app gains more popularity, you can expect more and more mortgage and real estate experts to be found creating conversations. If you’re looking for some of the best ways to use Clubhouse for mortgage, here are some suggestions:
- Start chat rooms to share your mortgage expertise.
- Network with other mortgage professionals and real estate agents.
- Start referral rooms to focus on making referral connections outside of your own market.
- Host regularly scheduled chats for consumers where you answer questions how the mortgage process works or interview local business leaders.
According to Clubhouse, the app is not intended to be exclusive and will be released more broadly soon. As the company scales up, it will require more robust community policies and safeguards to ensure privacy and inclusion are respected. Finding the right balance between the need for moderation and the free-flowing nature of audio conversation is likely going to be a big challenge for the startup. Stay tuned for the next chapters!
Are you ready to start using Clubhouse to build your mortgage business? There are two ways to receive an invitation. A current user of the app can invite you via their main menu, or, by downloading the app, users that you are connected with will be notified that you have joined and may be able to add you to the platform.
To download clubhouse, click here, to learn more about the platform, check out this article.
