Make Your LinkedIn Profile Stand Out

As the largest professional network in the world, LinkedIn is undoubtedly the most effective social media platform at helping professionals become and stay connected. LinkedIn helps users get their name in front of countless professionals in their industry as well as those in other industries. But with so many LinkedIn users worldwide, how do you make your profile stand out … Read More

Facebook Releases New Features for Pages and Groups

Facebook says its Page owners will soon have the ability to participate in Facebook Groups. Additionally, Facebook has introduced new posting and commenting management tools for administrators of Facebook Groups. Previously, Facebook Page accounts couldn’t participate in Groups. However, in the coming weeks, Pages will gain that access. Facebook has been testing the feature with health and fitness company Peloton, … Read More

Social Media Content Strategy For Real Estate Agents

social media content

According to a report by the National Association of Realtors, millennial homebuyers represent the largest age group among buyers, making up around 65%. Of those homebuyers, a whopping 99% use online sources in their home search. With these statistics in mind, it should be a no-brainer that real estate agents would be wise to use social media sites to market … Read More

Yip Yip Implements Best Practices for Social Selling

social selling

In a modern world influenced enormously by social selling and marketing, it may feel overwhelming to even begin the process of using a digital platform to market yourself as a lender or real estate agent. Yip Yip has designed a full program to not only get you started but to take you through the full journey. Founded in 2015 as … Read More

Using Instagram to Grow Your Business For Mortgage and Real Estate

With over 1 billion active monthly users, Instagram is one of the world’s fastest-growing social media platforms. It’s also a tremendous tool for the mortgage and real estate industry, where Instagram can be used in a number of ways to generate leads, sales and referrals. With an easy-to-use, aesthetically pleasant layout, Instagram is the perfect social media platform for real … Read More