As the largest professional network in the world, LinkedIn is undoubtedly the most effective social media platform at helping professionals become and stay connected. LinkedIn helps users get their name in front of countless professionals in their industry as well as those in other industries. But with so many LinkedIn users worldwide, how do you make your profile stand out from the rest? It’s a good idea to make sure it has all of the following:
A Profile Picture– A photo humanizes your profile and provides your connections a visual to “put a face to a name.” Additionally, studies have shown that profiles with photos receive 21 times more views than profiles that don’t include a photo.
A Summary– A summary is an important piece of a profile, but it is often missing. A good summary shows how you present yourself as a professional and says not only what you do, but what drives you to do it. Click hereto learn how to write a great LinkedIn summary.
A Custom Headline– Make your headline memorable. While it is quite common for users to use their job title in their headline, consider spicing it up a bit. Your headline is the “so what?” of sorts to your profile, as it explains what you can do for your connections. Learn more about LinkedIn headlines, here.
Your History– Ensure that your employment history and educational history are complete and up to date. This will make you 18 times more likely to be found in a search!
Updated Information– Always keep your contact information updated on your LinkedIn profile. This info is only viewable by your connections.
In addition to all this, try to give your LinkedIn profile some “personality.” Add a background image featuring something that captures your interests and include any volunteer organizations or clubs that you are involved in outside of your job.
For more information about how to make your LinkedIn profile stand out, click here.
Facebook says its Page owners will soon have the ability to participate in Facebook Groups. Additionally, Facebook has introduced new posting and commenting management tools for administrators of Facebook Groups.
Previously, Facebook Page accounts couldn’t participate in Groups. However, in the coming weeks, Pages will gain that access. Facebook has been testing the feature with health and fitness company Peloton, which says it has helped with group engagement. This feature is part of a Facebook initiative to bring more brands and advertisers to Groups. Facebook has previously released features that allow Page owners to create Groups connected to their pages as well as give some Groups access to Facebook Pixel to support this initiative.
Along with Pages participating in Groups, Facebook is adding new post formatting tools and Group management tools. One of the new features allows page admins to alert users who have violated page rules. Additionally, group admins will be able to filter activity logs and search membership requests.
To learn more about Facebook’s new features, click here.
According to a report by the National Association of Realtors, millennial homebuyers represent the largest age group among buyers, making up around 65%. Of those homebuyers, a whopping 99% use online sources in their home search. With these statistics in mind, it should be a no-brainer that real estate agents would be wise to use social media sites to market to their prospective buyers. Knowing what to post on social media can be difficult but having a plan and a schedule can make managing your accounts much simpler. Follow the guidelines below to create your social media content schedule.
Monday – Post neighborhood spotlights or new hot spots around town. Additionally, you could spotlight someone or something in your community. It’s important to show your followers that you are in touch with the neighborhoods that you work near.
Tuesday – Give followers some real estate advice. Think of the most common homebuyer questions you receive and post information about them. You can even ask questions of your followers to engage them in conversation.
Wednesday – Share home design trends. Choose a trend in home design, landscaping, décor, etc., and ask your followers to weigh in. Starting conversation with followers is an excellent way to drive traffic on your posts.
Thursday – Share something personal. Posting about your life, family or even your office environment or work outing gives followers a glimpse into your life. Allowing people to see a more personal side humanizes your brand and makes you more relatable and approachable.
Friday – Share some fun weekend events going on in your community.
Saturday – Post about your real estate business. Promote listings and open houses or share closings with your followers.
Sunday – Share a testimonial from a past client or business partner. You can use a graphic creation software such as Canva to make the post image. When posting on social media platforms, remember that relevant, timely and consistent information is key. Try to post daily and find the most optimized time for each platform.
Also, remember to be flexible. If you have several open houses or closings to share, for example, switch out days on your posting schedule or post more than once per day.
In a modern world influenced enormously by social selling and marketing, it may feel overwhelming to even begin the process of using a digital platform to market yourself as a lender or real estate agent. Yip Yip has designed a full program to not only get you started but to take you through the full journey.
Founded in 2015 as a digital platform solution that easily guides users through the process of creating and managing an online presence, Yip Yip seeks to help clients establish credibility, attract new leads and increase overall revenue. The company’s Social Selling Starter Program even includes training for a full team on how to implement best practices. Behind the scenes, Yip Yip automatically posts to all your social media channels on your behalf. With a selectable amount of control, you can monitor each post before it goes live or allow the system to post without any additional steps. Accessible by both phone and computer, Yip Yip can travel with you on your business trips and outings
In addition to digital solutions, Yip Yip offers content suggestions to help you include the most strategic information. Yip Yip’s creative, top-notch content is personalized to your team representative. While Yip Yip suggests content, the company remains first and foremost focused on amplifying your existing company message and brand. Whether you don’t know how or don’t have the time to market digitally, Yip Yip wants to fix the roadblock and provide first-rate marketing services in a digital age. Even those who aren’t tech-savvy can benefit from how much time Yip Yip saves their team.
To learn more about Yip Yip, click here.
With over 1 billion active monthly users, Instagram is one of the world’s fastest-growing social media platforms. It’s also a tremendous tool for the mortgage and real estate industry, where Instagram can be used in a number of ways to generate leads, sales and referrals. With an easy-to-use, aesthetically pleasant layout, Instagram is the perfect social media platform for real estate agents to share home listings and features as well as mortgage planners to share home closings and other mortgage marketing photos. Follow the steps below to create a top-notch Instagram account for growing your mortgage or real estate business!
- Make sure you are using Instagram’s business profile feature. If you already have an Instagram account, you can easily switch it to a business profile and maintain all your existing data. If you are setting up an account for the first time, make sure to select the business account-type upon creation.
- It’s important to optimize your Instagram account by making your public profile clean and professional. In the “bio” space, include your contact information and a short description of how you can help homebuyers find and purchase their dream home. Make sure your profile photo is both friendly and career-oriented. If you are reworking your existing profile, you will want to delete any past photos or videos that do not represent your current branding.
- There are many different ways to make your Instagram profile stand out from other profiles in the mortgage and real estate industries. Instagram business accounts allow access to your followers’ demographic data so you can see when they are most active and plan posts accordingly. Be bold. The age-old concept of bright colors still applies; use photo filters to capture audience attention and make viewers pause mid-scroll for your post.
- Hashtags, geotags and profile tags will help your business profile be discovered because you can tag businesses, locations and partners’ profiles in your posts. Relevant hashtags will be searched by your potential clientele.
- Another great way to gain followers, including business partners and potential clients, is following others on Instagram. Check out local community influencers and residents and find local business owners to add to your account.
Instagram is a terrific yet simple platform for generating great results for any business! The mortgage and real estate industries are no exception and creating an Instagram business profile to ramp up your real estate and mortgage marketing efforts is sure to help you win leads. To view more Instagram tips for real estate, click here.