Ugh. There is nothing harder than ranking your website on Google when it is new and the competition is fierce. But since we happen to be SEO experts who can optimize websites well, it’s been rewarding to watch our website go from page 7 in January to the top of page 3.
But each week when we Google ourselves (you have to love that Google is a noun and a verb), we are always competing against mortgage lead providers and CRMs. But the reality is that there are very few mortgage technologies or mortgage lead gen providers that have real mortgage marketing prowess.
Mortgage Marketing may not be the right keywords to measure ourselves as a mortgage marketing agency by, as we do so many other things. Ranking for the following keywords are every bit as important for our growth as “mortgage marketing” or “best mortgage marketing” are.
Mortgage Website SEO
Mortgage Website Optimization
Mortgage Website Content
Mortgage Sales Coaching
Mortgage Texting Platform
And the list goes on and on and on. Mortgage originators and brokers come to us asking for their sites to be ranked higher on Google and we have to do the same exercises with them. Organic SEO, while time consuming, is an amazing way to build SEO.
How will you rank? It depends on what is important. The word “mortgage” itself may not be the right key word while “refinance” is a big hit. Working with experts in SEO is the way to go if your goal is better lift from Google. Just make sure to Google the company that you are thinking about using. If they aren’t ranking on the first page, what makes you think you will by using their services?
(And yes, we know we are on page 3, but that’s not bad after only really trying for 90 days with this new site!)
The process of optimizing a web presence for search engines is in a constant state of transformation. This is mostly due to Google frequently changing the algorithms that create the foundations for search engine optimization (SEO) ranking processes. In addition, Google keeps the output of its algorithmic secret sauce hidden behind the proverbial wizard’s curtain. The goal here is making sure techniques for rising in Google rankings are not exploited by “used car lot” internet marketers. While these limitations are key to ensuring quality search results, they make it extremely challenging for the DIY internet novice. Luckily, certain tools can help. Here are three great tools for improving your SEO:
Google Webmaster Tools
Like most apps and services provided by Google, Google Webmaster Tools is a free service. It allows users to evaluate a website’s performance in search engine results. It also helps users understand how Google’s search algorithms are interpreting a website, which affects the queries that enable the site to appear in search results. Learn more here about Google Webmaster Tools.
Moz Pro Tools
Moz Pro offers a suite of SEO tools for everything from helping target the best keywords to creating custom SEO reports. Collectively, these tools remove the complexity of the optimization process. Keyword tracking, ranking analysis and site auditing are just some of the many areas where Moz can help. Click here to learn more about Moz.
SEMrush provides a complete workflow for the SEO professional. Along with tracking of keywords and rankings, one of SEMrush’s best features is competitive intelligence. This gives you detailed visibility of how you stack up to competitors from an SEO perspective. Learn more here. With the right tools and some time, great SEO can be easily achieved. By ramping up SEO efforts on your website, you are certain to drive more traffic to your site and in turn create more business.
For a list of more SEO tools, click here.