Hubzu is an online residential marketing platform connecting prospective home buyers with properties in all 50 U.S. states and Washington, DC. Much like eBay and other online auction platforms provide bidding capabilities with cars and other items, Hubzu enables buyers to go online to place bids on homes. In addition, real estate agents can register and submit bids on behalf of their clients. The properties listed are primarily foreclosed or bank-owned homes, but they can also include condominiums and single-family dwellings available from short-sale situations and independent sellers (non-bank owned).
Hubzu breaks down the home buying process in four steps:
- Search a property by city, state, zip code or Property ID. Once you find a property you like, sign up to start the bidding and tracking process.
- Before seeing the property in person, you will have an opportunity to review the property page and see everything from property features to rental reports. However, if the property is occupied or being renovated, the seller may not offer walk-through.
- When you are ready to start bidding, click the “Place Bid” button to go right into the auction. Make sure to periodically check your dashboard, which will keep you in the know if anything changes during the auction cycle.
- If your bid is selected by the seller, you will receive a purchase contract and request for more documents. After the documents are returned with your digital signature, a closing date will be set.
Before you start bidding, make sure you are up to speed with the conditions applied to the specific property you are eyeing. It’s always wise to visit and inspect a property prior to bidding, because auctions usually have no inspection contingency period. Also, set aside some cash for the earnest money deposit in addition to setting a budget for any possible home repairs.
Note that a “Bid Deposit” — basically a hold on your credit card — will be required to follow through with your bid. The hold will then remain in place for the duration of the auction cycle. Remember there is no guarantee the sale will occur, and the seller has the legal right to approve or reject bids, including the highest bid. Auto Bid is an interesting feature that may help you gain the upper hand when bidding on a property. Bidders can stipulate a minimum amount that an auction bid must be raised each time the current highest bid is surpassed. You may also set up a ceiling amount that you don’t want to surpass when bidding.
To learn more about Hubzu, click here.
It is stunning to marketers how overlooked LinkedIn remains when it comes to B2B marketing. Just consider the following LinkedIn stats:
- Over 500 million users
- Among LinkedIn users, 260 million are active on a monthly basis
- 40% of monthly users are active on a daily basis
- 63 million unique mobile users monthly
- 80% of B2B leads come from LinkedIn, compared to 13% on Twitter and 7% on Facebook
- 59% of B2B marketers say LinkedIn is generating business, and 38% say it is generating revenue
- LinkedIn creates 3x more conversions than Twitter and Facebook
Developing your LinkedIn and becoming active on the platform can build your business as well as ramp up your mortgage marketing to drive leads and revenue.
Click here to download our free “LinkedIn 15 Minutes Per Day” guide that provides tips for successfully utilizing this social media platform on a daily basis.
LinkedIn is one of the most powerful personal branding and networking tools available in today’s digitally driven world. Particularly in an industry where business is created by networking and meeting new people, an up-to-date LinkedIn profile is of utmost importance. Even if you think your LinkedIn profile is updated, there are a few things you can still do to optimize your mortgage marketing efforts in this space.\n\nStart by making sure you have:
- A current/professional headshot and background photo
- Updated work experience
- A headline
- A summary
- A customized URL that follows this basic format: linkedin.com/in/yourfullname
The default headline for LinkedIn profiles is your title and the company for which you work. However, a custom headline describing your role and aspirations can be beneficial to your branding and mortgage marketing efforts. Not sure what to use as a profile headline? Here are a few tips:
- Your headline should be instantly recognizable and short and concise.
- Although the default headline is your current employment position, consider customizing the headline to demonstrate your expertise or vision for your role.
- Succinctly sum up your specialty or approach and support the professional brand you’re cultivating.
Writing a good summary is often a challenge for LinkedIn users. When writing your LinkedIn summary, focus on what you really want readers to know about you, assuming they may read nothing more. Professionally-speaking, what’s your purpose? You can highlight your skills as well as developing aspirations.
For examples of headlines and summaries, click here.
Be sure to frequently update your LinkedIn profile. If you switch jobs, pick up new skills or even begin volunteering regularly with a local charity, make sure you add these changes to your profile as they occur. Your network will see that you have updated your profile, and it may spark conversation that could turn into new business!
One of the main goals of a Customer Data Platform (CDP) system is helping loan officers establish better relationships with existing customers and recruit prospective customers. Most mortgage professionals are missing out on opportunities to retain clients and close more loans, and this is where Intent Homebuying Marketing Intelligence can become very helpful. As a mortgage CDP system, Intent will enable you to never fall short of your sales goals and provide you with efficient marketing tools designed to accurately measure where you need to improve.
One of the best uses of a mortgage CDP is engaging with clients on a personal level. Intent allows mortgage professionals to take informed actions — based on the amount of information you have on clients — that will boost client satisfaction. Using a CDP to market will provide your business with various marketing tools, including personalized emails, targeted campaigns, timely follow-ups and newsletters. Collectively, these tools and others made possible by a CDP will increase your customer satisfaction and improve sales.
CDP databases are filled with timely and effective information that allows you to connect with your clients in meaningful ways and gain valuable insights. When loan officers reach out to their customers on a personal level and demonstrate a caring attitude about the mortgage process, clients are more comfortable closing a loan and will enjoy a better overall customer experience. With a CDP, every email sent to a client will have their name on it and include specific information that offers a personal touch.
The targeted approach used by Intent will help loan officers meet customers’ needs faster and communicate better with clients over the long haul. Intent generates a wide variety of email campaigns for customers and business partners, designed to turn prospects into customers. These campaigns will help your clients understand the process they are going through, and prospective buyers will be very thankful for the time and the effort you put into helping them.
Intent sends notification emails to your borrowers, co-borrowers, listing agents and selling agents about the milestones reached and the progress achieved in the loan process. We send these emails out automatically on your behalf, which allows you to focus on creating more business instead of having to explain the process yourself.
Marketing through newsletters is a great way to engage clients with product-focused content. Intent users have the option to send out newsletters that provide clients with information they can use during the loan process, as well as good general information about their home. Intent sends out monthly newsletters to your past and current clients and real estate partners, all on your behalf. Things move much faster when loan officers have instant information on potential deals, marketing campaigns and updates.
Blogging is one of the best ways to enhance your digital mortgage marketing efforts and make your business thrive. Blogging delivers numerous benefits, which include drawing more traffic to your website, converting that traffic into leads, developing relationships, keeping customers engaged, establishing your business, and connecting with people.
Posting blogs on your mortgage marketing website allows you to equip your clients with home buying answers and advice as well as offer information during the home loan process. Blogging gives customers the opportunity to engage in conversation and lean on you for advice about the mortgage industry. Here are some of the top reasons for sharing blogs on your website:
Boosting Search Engine Optimization
Blogging will significantly enhance your search engine rankings over time if you are consistent. Search engines love fresh, valuable content, and the easiest way to get the search engine’s attention is fun new blogs. More content added to your website will help improve your search visibility and inevitably increase website traffic to your domain. Make a habit of using SEO-friendly words and phrases such as “mortgage,” “digital mortgage marketing,” “home ownership,” “home loans,” and “buying a home,” to improve your chances of being found in a Google search.
Building Relationships And Sales
Blogging will make clients look to you as a reliable resource for information about the mortgage industry. Blogs help you stay on top of the game, offering the latest trends, news and guidance that are very helpful for your clients and future clients. The more information people get out of you, the more they will want to buy from you.
Increasing Brand Awareness
Well-written blogs demonstrate that your company’s goal is to build and maintain your brand identity. As a mortgage company, it is important to provide instant exposure for your company so your clients will feel comfortable working with you. Blogging makes it easier to close deals with the right clients and allows you to put your company out there for your clients to see how you establish your brand identity.
Utilizing Social Media
Social media is the perfect way to share your blogs with customers and future clients. Regularly posting content in places such as Facebook, Twitter, LinkedIn, Instagram and Google My Business is an awesome way to stay in the competitive space with other mortgage companies. To close more loans, you must connect with more people, and the best way to connect with more people is using social media on a regular basis and sharing relevant content that is beneficial to your clients. Social media allows you to stay up to date with your customers and discover how to best serve them next.
Home buying Marketing Intelligence is more than a mortgage CDP system and digital mortgage marketing platform — it is a tool that will truly help grow your business. Today’s homebuyers are more educated than in the past, and they expect to learn more than ever about the home buying process. Everyone has questions, and Intent has the answers at the tips of your fingers.\n\nPurchasing a home is one of the biggest decisions someone will make in their lifetime, and the steps throughout the loan process can be even more complicated than they first seem. Between finding the right home, securing a mortgage, determining costs, and more, first-time homebuyers can become easily confused. Once the process begins, the buyer has many considerations.
Among them are getting pre-qualified, locking in mortgage rates, and sorting through loan processing and appraisals. You can probably see how this can easily overwhelm a homebuyer, but this is where Intent comes into the picture and makes a difference.\n\nThe Intent platform creates timely mortgage marketing communication that keeps your clients up to date throughout their home buying decision process. This is accomplished in part by Intent’s use of email nurture campaigns to educate potential buyers before the loan process even starts. Intent offers a wide variety of campaigns — broken into multiple categories — that focus on both potential buyers and your business partners. These campaigns inform buyers on what they hope to purchase as well as how to handle the process, what to expect, and much more.
How does Intent educate homebuyers? By Teaching them how to become successful homebuyers Most buyers are completely surprised when it comes to purchasing their first home. Getting the loan in place is one of the most stressful parts of the process. You will need to help your borrowers figure out the kind of home they can afford based on their income, and guide them through expenses, sources of down payment and other financial data. Once they understand how to do this, their nerves are calmer, and they can prepare for the next step.
Allowing them to understand their credit scores The most important step for homebuyers is knowing their credit score. This will determine whether they qualify for a mortgage, and it sheds light on the loan terms they will be offered. Potential buyers often must raise their score before purchasing a home, so it’s a huge benefit to help them fully understand how credit affects a lender’s decision.
Educating them on pre-qualification and pre-approval Homebuyers need to know the kind of home for which they will qualify. Knowing their exact budget will save them time searching for a new home. Becoming pre-qualified or pre-approved shows sellers that buyers are serious about purchasing a home. Pre-approval will especially help buyers in competitive real estate markets and give them a good chance of getting approved for a loan. Intent is a great tool for keeping buyers in the loop, because it lets them know that you care about their loan process and want to help them learn more.
Intent exceeds buyers’ expectations by having the answer before they can even ask the question, and if they do have questions, we have the answers they want to hear. Our loan officers are mortgage industry experts but having Intent as an additional tool can be a major benefit to both the loan officer and the homebuyer.\n\nIntent captures detailed information about your customers, which allows you to determine what your customers need to achieve their goal. Intent will help you cultivate the relationships you want and ensure your borrowers are getting the information they want when they need it most. Intent will help you become a more successful loan officer, and you certainly will not regret becoming an Intent user.
According to a report by the National Association of Realtors, millennial homebuyers represent the largest age group among buyers, making up around 65%. Of those homebuyers, a whopping 99% use online sources in their home search. With these statistics in mind, it should be a no-brainer that real estate agents would be wise to use social media sites to market to their prospective buyers. Knowing what to post on social media can be difficult but having a plan and a schedule can make managing your accounts much simpler. Follow the guidelines below to create your social media content schedule.
Monday – Post neighborhood spotlights or new hot spots around town. Additionally, you could spotlight someone or something in your community. It’s important to show your followers that you are in touch with the neighborhoods that you work near.
Tuesday – Give followers some real estate advice. Think of the most common homebuyer questions you receive and post information about them. You can even ask questions of your followers to engage them in conversation.
Wednesday – Share home design trends. Choose a trend in home design, landscaping, décor, etc., and ask your followers to weigh in. Starting conversation with followers is an excellent way to drive traffic on your posts.
Thursday – Share something personal. Posting about your life, family or even your office environment or work outing gives followers a glimpse into your life. Allowing people to see a more personal side humanizes your brand and makes you more relatable and approachable.
Friday – Share some fun weekend events going on in your community.
Saturday – Post about your real estate business. Promote listings and open houses or share closings with your followers.
Sunday – Share a testimonial from a past client or business partner. You can use a graphic creation software such as Canva to make the post image. When posting on social media platforms, remember that relevant, timely and consistent information is key. Try to post daily and find the most optimized time for each platform.
Also, remember to be flexible. If you have several open houses or closings to share, for example, switch out days on your posting schedule or post more than once per day.
Every person has a certain tipping point when they are ready to make a big decision, be it choosing a college, offering a marriage proposal, buying a home, starting a family or something else. The future of marketing is being able to truly use data and behavior analytics to determine the right time to be in front of your buyers.
It’s also important to show up prepared to understand everything a customer needs. As a professional mortgage planner or real estate agent, you likely have a vast amount of experience in educating people once they are ready to purchase a home. However, you also need to be prepared to go about finding people before they have reached that point. You must be ready to truly help them understand the steps they will need to take to be ready to make that purchase.
At Intent, we know that anyone considering a home purchase needs a few things to happen before they reach the tipping point of making the move to actually buy a home.
- They need to have a “why” moment. Maybe they are simply ready to take the next step in life or they are financially secure. Or maybe they feel pressure to keep up with their friends or had an opportunity come their way that they can’t pass up. Or perhaps they unexpectedly found the house of their dreams. Whatever it might be, something causes their thoughts to shift about buying a home.
- They become intentional about not just looking at homes online or on an app but repeatedly viewing properties in the same area.
- Their mindset shifts into exploring neighborhoods, pinning interior design ideas on Pinterest, and perhaps even asking their social sphere questions about owning a home or referral advice.
- They trust this choice is the right choice and believe they have the means to make it happen.
Delivering the right messaging at the right time is a critical component of modern real estate and mortgage marketing. Knowing how to harness the power of data and re-targeting makes you a different kind of thought leader.
Let’s face it: In the mortgage and real estate worlds, the only word more overused than “digital” is LEADS! Everyone wants to talk about leads — where they are coming from, how to get better ones, when more are coming in, who is talking with my leads, and, most often, how to follow up with leads.
“Do you call?”
“Do you text?”
“Do you email?”
The constant questions and discussion about homebuyer leads are creating follow-up fatigue for those who work in the mortgage and real estate industries.
So, let’s settle this once and for all. Of course, we are going to believe that a CDP (customer data platform) will allow you to keep track of homebuyer leads effectively (as will a CRM), but it’s the way you follow up that sets you apart from the rest.
- Timing is EVERYTHING. You need to make contact and do so quickly and often. Having a plan to do that is actually going to make life a lot easier. Set your CDP up with built-in calls to voicemail, texts, videos and emails. You may be surprised how personal this can feel if you set them up the right way and schedule them appropriately.
- Keep notes on calls if they are completed or note any responses you receive. Once you establish contact with a buyer and understand their needs, you should have campaigns built around those buying preferences and life circumstances to individually speak to the needs of that buyer.
- Retarget your buyer through ads. Keep your brand in front of them.
Remember that a lead is a lead. Even if the customer is in a lease for another six months, have a plan to market just to them. Even if your customer has a low credit score, have a plan to market just to them. Lead success is all about the plan. If you ever need help creating your plans, Intent is here for you.
When it comes to lead generation and building a client database, most marketing professionals agree that online forms are a great way to receive new clients. Many people may not realize that chatbots will likely replace contact and lead forms in the next few years. While it may feel odd at first to immediately engage a client instead of having a form hit your inbox, responses can be automated so your manual response time doesn’t drastically change, negatively affecting your routine.
Marketing funnels originate from numerous places, and the basic tool used in recent history is quickly growing outdated. With a chatbot, it’s possible to retain a customer while they’re still a visitor on your website, as opposed to hours later when they’ve left your domain and you would otherwise receive the completed form in your email inbox. Typically, someone is in the zone to move forward with their transaction if they are browsing your website and requesting more information. If a potential buyer is instead sent the same information after time has passed, even a few hours, the client can be in the mood to shop around instead of moving forward. A chatbot would provide you the upper hand in ensuring your availability during your prospect’s time of peak interest.
The main concern about turning a client form into a chatbot is the capture of information. However, many chatbots can record the information and integrate with your CRM or email client. From a designated location on your website, your potential borrower can begin a conversation that becomes a preliminary application. With results that prove effective, you can create an automated series of responses for the beginning part of the conversation, followed by a manual portion where you personally step in to complete the lead capture.
The full potential of lead capture lies in customer experience. With a bit of extra effort so your potential client believes they are receiving immediate and quality service, you can gain an estimated average of four times more business than you would with a static lead capture form on your website.