Account-Based Marketing, or ABM, is the easiest way for mortgage brokers or mortgage companies to create meaningful marketing campaigns without the benefit of a full-time marketing department. ABM has surged in popularity across all professional fields over the past few years because it allows personal branding and individual customer experience to take center stage at a relatively low price point. … Read More
Make Your LinkedIn Profile Stand Out
As the largest professional network in the world, LinkedIn is undoubtedly the most effective social media platform at helping professionals become and stay connected. LinkedIn helps users get their name in front of countless professionals in their industry as well as those in other industries. But with so many LinkedIn users worldwide, how do you make your profile stand out … Read More
Hubzu: The leading online marketplace for real estate auctions
Hubzu is an online residential marketing platform connecting prospective home buyers with properties in all 50 U.S. states and Washington, DC. Much like eBay and other online auction platforms provide bidding capabilities with cars and other items, Hubzu enables buyers to go online to place bids on homes. In addition, real estate agents can register and submit bids on behalf … Read More
Attending Closings Provides Value and Increases Mortgage Referrals
It is no secret that a satisfied customer is much more likely to recommend a mortgage planner to their family and friends. For this reason, it is important for loan officers to take every measure possible to ensure that customers feel like their home buying experience is excellent. A big key to this? Attending closings, which is one of the … Read More
Facebook Plans to Integrate Messenger Services of Three Major Applications
Social media giant Facebook has announced plans to integrate the messaging functions of Facebook Messenger, Instagram and WhatsApp. In an effort to give friends and family members the ability to communicate across networks, the three services will remain separate apps but allow for communication among them for the first time ever. Facebook’s family of apps has over 2.5 billion monthly … Read More
LinkedIn for B2B Real Estate & Mortgage Marketing
It is stunning to marketers how overlooked LinkedIn remains when it comes to B2B marketing. Just consider the following LinkedIn stats: Over 500 million users Among LinkedIn users, 260 million are active on a monthly basis 40% of monthly users are active on a daily basis 63 million unique mobile users monthly 80% of B2B leads come from LinkedIn, compared … Read More
Update Your LinkedIn Profile For Optimal Mortgage Marketing
LinkedIn is one of the most powerful personal branding and networking tools available in today’s digitally driven world. Particularly in an industry where business is created by networking and meeting new people, an up-to-date LinkedIn profile is of utmost importance. Even if you think your LinkedIn profile is updated, there are a few things you can still do to optimize … Read More
Retargeting Leads is Crucial in Mortgage Marketing
What strikes us about lead generation in the mortgage industry is not so much how it is created (though the model could use some refinement) or the follow-up (which is decidedly interesting across the board). Rather, we are struck by how far the industry is actually behind in cultivating leads from past data and re-targeting leads on sites to build … Read More
Facebook Releases New Features for Pages and Groups
Facebook says its Page owners will soon have the ability to participate in Facebook Groups. Additionally, Facebook has introduced new posting and commenting management tools for administrators of Facebook Groups. Previously, Facebook Page accounts couldn’t participate in Groups. However, in the coming weeks, Pages will gain that access. Facebook has been testing the feature with health and fitness company Peloton, … Read More
How Does a Mortgage CDP Help You Market?
One of the main goals of a Customer Data Platform (CDP) system is helping loan officers establish better relationships with existing customers and recruit prospective customers. Most mortgage professionals are missing out on opportunities to retain clients and close more loans, and this is where Intent Homebuying Marketing Intelligence can become very helpful. As a mortgage CDP system, Intent will enable … Read More