What the Restaurant Business Teaches About the Mortgage Business

Restaurants live or die by their reviews. Whether that’s a splashy spread in the newspaper, inviting influencers and bloggers to join them for a meal or simply through digital channels like Yelp and on Google. A bad review can stop a potential diner their quest for a great meal at a restaurant while a positive review can reassure their decision … Read More

Mortgage Customer Journeys

What happens from the moment a person decides they want to buy a home? What are the buyer’s thoughts, fears and worries? Where do they turn for advice — friends, family members or online search? How can you be the trusted source of lending information and be in front of them at the right time with the right message? All … Read More

Perception of Value in Mortgage Marketing

After watching the Quicken Loans Super Bowl ad featuring actor/model Jason Momoa, viewers quickly flooded newsfeeds with memes noting that what you see isn’t always what you get.  In the mortgage world, Quicken Loans has a lot of clout and name recognition and certainly has done a considerably good job of convincing people that a home loan can be as … Read More

Solidifi: Helping Shape the Residential Lending Space

solidify

An independent provider of valuation and closing services supporting the residential real estate mortgage industry, Solidifi oversees a technology-based marketplace where independent field professionals consistently elevate their performance and deliver better results while competing for business.  Having partnered with tens of thousands of qualified independent field professionals, Solidifi bills itself as the preferred mortgage service provider for more than 60 … Read More

RCM Helps Get The Most Out of Mortgage Insurance

RCM Mortgage Insurance

Easily and perhaps often misunderstood, mortgage insurance is just another layer of security to shield lenders against a loss and is generally only required if a borrower puts down less than 20% on a property. If you are a mortgage servicer filing for insurance claims, navigating insurance policies can be overwhelming and time-consuming, especially if you want to get every … Read More

Intent Employee Spotlight – Tim Chew

Time Chew

Tim Chew, affectionately known around the office as “Chewy,” is the Chief Technology Officer at Intent Homebuying Marketing Intelligence. Tim spends his days immersed in the technology side of the company, building systems and guiding our team. Learn a little bit about Tim today! Start Date: 2/25/19 Brief overview of what you do: All things technology and the occasional handyman … Read More

UltraFICO Score Offers Broader Credit Scoring Capabilities

Ultra FICO Credit Scoring

When you apply for a mortgage loan, a lender will typically run a credit report in short order. From the credit report, the lender will most likely look to your FICO® score. FICO® is a scoring system used by the three major credit bureaus to determine your eligibility for the loan you are seeking. For decades, credit scores have been … Read More

Intent Employee Spotlight: Kaitlyn Lee

Kaitlyn Lee

Kaitlyn Lee is a part of the onboarding and support team at Intent Homebuying Marketing Intelligence. After earning a degree in Communications – Public Relations from East Carolina University, Kaitlyn knew she wanted to work in an industry that helps make people happy. Kaitlyn loves coming to work each day because of the amazing environment and her wonderful colleagues who … Read More

Zillow Ranks Top Dozen Housing Markets for First-Time Homebuyers

Zillow Neighborhood

Rising home values can make it difficult for first-time homebuyers to break into a competitive housing market where monthly mortgage payments are higher than rent. Zillow has created a list of the top housing markets for first-time buyers, based on six metrics: population growth, low median home value, forecasted home appreciation, high inventory-to-household ratio, breakeven horizon and share of listings … Read More

Owners.com Is A One-Stop Shop For Home Buying And Selling

Owners.com

As one-stop shops for home buying and selling go, it’s hard to find one better equipped than Owners.com — a tech-enabled real estate brokerage that handles all key aspects of the home buying and selling process.\n\nIn business since 1996, Owners.com offers superior experience and savings through appropriately sized commission structures, smart digital tools and personalized service from local real estate … Read More