Five Types of Mortgage Marketing Videos To Build Business
Video can make business feel personal, especially in a world of digital mortgages. If you are considering making the move to video, you may not be familiar with the following different types of video available for mortgage marketing:
Intro Video
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- How did you get into the mortgage industry?
- What do you do?
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- Why do you do it?
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- Why will it benefit your clients?
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- Do you have a team?
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- Have you shown your office or introduced the people who support you?
Product Video
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- Specialty products/services you offer
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- What’s your niche program?
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- Do you have bond loans or down payment assistance programs you can explain?
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- Credit repair info
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- Anything that sets you apart from the competition
Stats Video
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- Statistics for popular cities or areas
- Examples of success in the area to which you are mortgage marketing
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- Explaining documents such as Closing Disclosures
Monthly Updates Video
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- What is going on in the industry?
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- What’s going on in the market?
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- What’s happening in town?
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- What is the holiday?
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- What can you answer or solve in this video?
Testimonial Video
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- Have a customer share how you improved their home buying experience
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- Tell a story of the successes you have had
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- Share challenges that buyers face
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- Have your real estate partners tell stories about working with you
**Don’t forget to have birthday or home loan anniversary videos at the ready for the special people you have helped!
The use of videos can be a very powerful tool to help your mortgage marketing efforts pay off. There are numerous companies on the marketplace that offer products to make it easy to create and send out videos to your clients and partners. Remember that it is also important to record your videos using the right lighting and sound. If you need assistance, contact Intent and we will help steer you in the right direction.
