What the Restaurant Business Teaches About the Mortgage Business

Restaurants live or die by their reviews. Whether that’s a splashy spread in the newspaper, inviting influencers and bloggers to join them for a meal or simply through digital channels like Yelp and on Google. A bad review can stop a potential diner their quest for a great meal at a restaurant while a positive review can reassure their decision … Read More

Outsourcing Mortgage Marketing and Technology

All marketing departments have the best of intentions for allowing their loan originators to use personalized marketing. However, the steady demand for fliers and other requests can keep loan officers from focusing on some of the bigger strategies and goals required by their company to build business. Luckily, marketing can be easily outsourced because companies such as Intent truly understand … Read More

Mortgage Technology Integrations

A new technology emerges seemingly every day in the mortgage industry that promises to deliver an incredible, industry-disrupting, holy grail system ready to transform the way business is done. Such novelties are wonderful — as long as the loan officer or mortgage broker takes the time to master the technology. And as long as the technology is supported by experts … Read More

Make Your LinkedIn Profile Stand Out

As the largest professional network in the world, LinkedIn is undoubtedly the most effective social media platform at helping professionals become and stay connected. LinkedIn helps users get their name in front of countless professionals in their industry as well as those in other industries. But with so many LinkedIn users worldwide, how do you make your profile stand out … Read More

Solidifi: Helping Shape the Residential Lending Space

solidify

An independent provider of valuation and closing services supporting the residential real estate mortgage industry, Solidifi oversees a technology-based marketplace where independent field professionals consistently elevate their performance and deliver better results while competing for business.  Having partnered with tens of thousands of qualified independent field professionals, Solidifi bills itself as the preferred mortgage service provider for more than 60 … Read More

RCM Helps Get The Most Out of Mortgage Insurance

RCM Mortgage Insurance

Easily and perhaps often misunderstood, mortgage insurance is just another layer of security to shield lenders against a loss and is generally only required if a borrower puts down less than 20% on a property. If you are a mortgage servicer filing for insurance claims, navigating insurance policies can be overwhelming and time-consuming, especially if you want to get every … Read More

Equifax Launches Lead Generation Tool for Mortgage Lenders

Lead generation

Major credit bureau Equifax has introduced a lead generation tool for the mortgage industry. Thanks to its Mortgage Lead Generation Models, Equifax can now help users predict the probability of a lead converting to a sale within the first two to six months. Equifax believes this will allow mortgage lenders to better target their mortgage marketing campaigns because lenders will … Read More

Intent Employee Spotlight – Tim Chew

Time Chew

Tim Chew, affectionately known around the office as “Chewy,” is the Chief Technology Officer at Intent Homebuying Marketing Intelligence. Tim spends his days immersed in the technology side of the company, building systems and guiding our team. Learn a little bit about Tim today! Start Date: 2/25/19 Brief overview of what you do: All things technology and the occasional handyman … Read More

UltraFICO Score Offers Broader Credit Scoring Capabilities

Ultra FICO Credit Scoring

When you apply for a mortgage loan, a lender will typically run a credit report in short order. From the credit report, the lender will most likely look to your FICO® score. FICO® is a scoring system used by the three major credit bureaus to determine your eligibility for the loan you are seeking. For decades, credit scores have been … Read More

How to Reply to Comments on Social Media

social media comments

Exceptional customer service is a cornerstone of most successful brands. When using social media to promote your brand, it is important to utilize it as a two-way channel of communication. Take the time to reply to comments, good and bad, in an effort to retain existing customers and win new business.\n\nReplying to comments should be an integral piece of your … Read More