What the Restaurant Business Teaches About the Mortgage Business

Restaurants live or die by their reviews. Whether that’s a splashy spread in the newspaper, inviting influencers and bloggers to join them for a meal or simply through digital channels like Yelp and on Google. A bad review can stop a potential diner their quest for a great meal at a restaurant while a positive review can reassure their decision … Read More

Mortgage Marketing Visionary

The person or company that you charge with relating your vision of the ideal mortgage should be able to juggle all of the facets of modern marketing. That includes understanding technology, sales, marketing, the mortgage market, brand, websites and a vast array of digital channels. A successful mortgage broker shop or banker will need someone to develop and implement marketing … Read More

Mortgage Customer Journeys

What happens from the moment a person decides they want to buy a home? What are the buyer’s thoughts, fears and worries? Where do they turn for advice — friends, family members or online search? How can you be the trusted source of lending information and be in front of them at the right time with the right message? All … Read More

Outsourcing Mortgage Marketing and Technology

All marketing departments have the best of intentions for allowing their loan originators to use personalized marketing. However, the steady demand for fliers and other requests can keep loan officers from focusing on some of the bigger strategies and goals required by their company to build business. Luckily, marketing can be easily outsourced because companies such as Intent truly understand … Read More

Personalization is the New Mortgage Marketing Buzzword

Marketing to your database requires segmenting your audiences appropriately and creating individual messaging plans for each segment. So often, mortgage marketing strategies try to cast too wide of a net. The message doesn’t resonate with the target recipient because you cannot speak to a past customer, potential customer and referral partner the same way.  Segmenting audiences and creating individualized emails … Read More

Mortgage Account-Based Marketing

Account-Based Marketing, or ABM, is the easiest way for mortgage brokers or mortgage companies to create meaningful marketing campaigns without the benefit of a full-time marketing department. ABM has surged in popularity across all professional fields over the past few years because it allows personal branding and individual customer experience to take center stage at a relatively low price point. … Read More

Homebot: Helping Mortgage Professionals Stay Connected with Homeowners

Eighty-three percent of the average homeowner’s wealth at retirement comes from home equity. For the other 17 percent — found in a 401(k), savings accounts or other investments — there’s often a financial advisor or some other knowledgeable person to help steer them down the right path. But who’s in charge when it comes to managing the wealth associated with … Read More

Make Your LinkedIn Profile Stand Out

As the largest professional network in the world, LinkedIn is undoubtedly the most effective social media platform at helping professionals become and stay connected. LinkedIn helps users get their name in front of countless professionals in their industry as well as those in other industries. But with so many LinkedIn users worldwide, how do you make your profile stand out … Read More

Intent Marketing Employee Spotlight – Molly Griffin

employee spotlight

Name: Molly Griffin Start Date: September 2014 Position: Chief Content Strategist  Brief overview of what you do: All things marketing and creative. Content creation, content management and digital marketing of all sorts. I help create and oversee the content that is provided to users by Intent. So, whether it is graphics, blog articles or campaign emails, I use my creative … Read More

Intent Employee Spotlight – Ben Thornburg

From Day One, Ben Thornburg has been an integral part of building Intent’s background. Ben came to the project with a wealth of digital marketing and CRM knowledge and helped create both Motivator CRM and Intent’s dynamic lead and customer journey platform. Name: Ben Thornburg Start Date: September 2014 Position: CIO Brief overview of what you do: My job is … Read More