Retention Marketing Versus Customer Acquisition

customer retention

According to Harvard Business Review, it costs loan officers nearly five times as much to acquire a new customer as it does to retain a current customer. Increasing customer retention rates by 5% can increase profits by 25-95%. Keeping these points in mind, it should be easy to see that while building new business is important, nurturing current customer relationships … Read More

Retargeting Leads is Crucial in Mortgage Marketing

lead retargeting

What strikes us about lead generation in the mortgage industry is not so much how it is created (though the model could use some refinement) or the follow-up (which is decidedly interesting across the board). Rather, we are struck by how far the industry is actually behind in cultivating leads from past data and re-targeting leads on sites to build … Read More

Bankers Insurance Service: Insurance Solutions for Mortgage

mortgage insurance

Bankers Insurance Service, the leading provider of insurance for mortgage lending operations in the United States, has been innovating, serving, protecting and advising the mortgage lending and mortgage servicing communities for more than 65 years.  In 1952, Bankers Insurance Service developed the Mortgage Bankers Bond (MBB) program in conjunction with the Mortgage Bankers Association. Today, Bankers Insurance Service continually updates … Read More

Floify Provides Fully-Automated Mortgage Lending

automated mortgage lending

Floify is a borrower portal that automates the process of mortgage lending by collecting mortgage documents and sending updates. It helps loan originators by automating time-consuming and often-error-filled parts of the lending process. Loan origination teams use Floify’s point-of-sale system to collect and verify borrower information, track loan progress, communicate with borrowers and real estate agents, and close loans faster. Floify’s … Read More