Attending Closings Provides Value and Increases Mortgage Referrals

mortgage closing

It is no secret that a satisfied customer is much more likely to recommend a mortgage planner to their family and friends. For this reason, it is important for loan officers to take every measure possible to ensure that customers feel like their home buying experience is excellent. A big key to this? Attending closings, which is one of the … Read More

How Does Intent Help Nurture Mortgage Leads?

Lead nurturing, the process of tracking and developing prospective leads into sales-ready customers, is a crucial component of any successful mortgage marketing plan. When mortgage leads are captured from various sources, they cannot be expected to simply convert to a sale at the first point of contact. The mortgage leads must be nurtured before they are willing to entrust a … Read More

Download the Mobile App Equivalent of Uber for Mortgage Leads

When people think of successful mobile apps, Uber is perhaps one of the first that comes to mind. Through this shining example of technological advancement, some real estate and mortgage companies have attempted to create an Uber-like app to strengthen their relevance and reach. Where Uber pairs passengers with drivers, these apps connect clients and borrowers with loan officers and … Read More