Loan Officers’ Online Presence is Crucial to Mortgage Success

Online Reputation

Forty-three percent of respondents to a recent National Mortgage News survey found their 2018 mortgage lender through an online search. In the same survey from 2017, only 21% of respondents found their mortgage lender through an online search. If this trend continues, over half of this year’s prospective homebuyers will find their mortgage lender online.\n\nFor mortgage planners, an online presence … Read More

Intent Employee Spotlight: Kristen Brower

Kristen Brower

Here at Intent, our team is a family that works together each day to ensure that our customers are able to provide their home buyers and business partners with the best possible lending experience. Each week, we’d like to introduce you to a member of our team. A graduate of North Carolina State University’s College of Design, Kristen Brower (affectionately … Read More

Three Types of Data and Their Impact on Mortgage Marketing

mortgage data types

When using data collected to target mortgage leads, it is important to understand the type of data with which you are dealing. This will ensure that your mortgage marketing is being communicated correctly. Following are the three major types of data, which involve varying sources and interactions: First-party data – In its broadest terms, first-party data is data that has … Read More

Update Your LinkedIn Profile For Optimal Mortgage Marketing

LinkedIn is one of the most powerful personal branding and networking tools available in today’s digitally driven world. Particularly in an industry where business is created by networking and meeting new people, an up-to-date LinkedIn profile is of utmost importance. Even if you think your LinkedIn profile is updated, there are a few things you can still do to optimize … Read More