Managing your time helps balance the urgent with the important, forces you to be realistic with time and prevents procrastination. No matter the reason, you want to start and end your day on your own terms, with clear expectations of taking time for yourself without resentment.
Time blocking is arguably one of the most efficient ways to manage time. But what is it? At its core, time blocking is just scheduling your to-do list against your calendar. You block off the time you’ll be working on a specific thing ahead of time, and then during that time, you work on the thing. By dedicating a certain number of hours to just one task, you “block off” your time (and your mind) from other projects – and the myriad of other demands on your attention.
To reap the benefits of time blocking, make sure you follow these four steps:
- Plan: Decide what needs to be done, estimate how long it will take and take into account the priority of tasks. No one can productively go from task to task to task without taking a break or having some down time, so remember to schedule breaks in your time.
- Block: set aside time for things such as calling clients, prospecting, tackling emails. Call, text & email returns should be ideally at the same time each day. Color coding your time blocks on a digital calendar will help you identify meetings and tasks at a quick glance. But more importantly, be realistic!
- Act: Your calendar will tell you what to do, and then you do it. This continues throughout the day until your day is over. Respect the blocks, and don’t do things that aren’t part of a block (like check email) during a block. It’s a good idea to identify the points of the day that you feel most productive and block tasks to channel that energy accordingly.
- Revise: Revise at the end of a block and at the end of the day. While revision at the end of a block means you estimated inaccurately, revision at the end of the day is future-facing and reflects the fact that priorities change, stuff comes up, and projects take more or less time than you expect them to.
Systems can make a huge difference in your sales and your work-life balance. Compliant, automated marketing can nurture leads and update your business partners and customers. An intelligent mortgage CDP (Customer Data Platform) will effectively use consumer data to drive every aspect of the marketing and sales cycles. Time is valuable, and your tech stack should reflect the best in class for mortgage technology without doubling up or even missing tasks.
An unorganized database is a world of missed deals. Fixing your database can create opportunities and help you build relationships with your contacts. Whether you choose to change companies in the future or want to pave the way for future deals, having your database at the ready is key to your business. We have put together an infallible strategy to help you manage your database and put your best foot forward in 2021.
Sign into your CRM or CDP daily
While MS Excel is a database platform, it just isn’t a very good one. Ideally, you will want to make use of a CRM (Customer Relationship Management) or CDP (Customer Data Platform) and be sure to sign in on a daily basis. Signing in means you understand the importance of each contact, and your goal should be nurturing those relationships.
Add, subtract, delete
As you scrub your database, you will likely encounter a lot of old information. As a rule of thumb, information in your database older than 3 years is probably going to be worthless. Subtracting people you don’t want to work with and deleting bad or old data will keep your database clean and up-to-date. While you are sorting out your contacts, make sure to add all of your referral sources, business associates, friends, neighbors, and anyone in your sphere for that matter. These are people you need to be marketing to.
Segment your audiences
Your next step is to break down your contact list into real estate agents, referral partners (financial advisors, CPAs, other LOs), closed borrowers, interested borrowers, first-time borrowers (renters) and so forth. That way, when you want to send out an email blast, you can filter based on audiences.
Understand personalized marketing
Mortgage marketing is often tone deaf to its audience. If you are sending out a marketing piece for refinances to people who don’t own a home or your marketing is geared toward agents but it’s going to your buyers, you aren’t segmenting correctly or marketing effectively. Think about your audience before creating your marketing strategy each month.
Fill out contact records
Most CRMs have places for notes and many may offer social media linking so you can quickly review what your contact has been up to before making a call. Leaving friendly notes about their favorite things or members of their family also helps make cold calls warmer.
Know your tech
A good martech CRM will have many campaigns to choose from as well as avenues of communication. Know when emails and texts go out so you won’t double up on work or messaging.
Keep it clean
Set aside one day each week when you add, subtract, update and review your data. Remember, this is your life’s work. The bigger your database and the better you treat it, the more you will receive in return.
Be creative. Send messages that will produce a good open rate. Sign in every day and be dedicated to growing your database.
One of the best ways for mortgage professionals to become a competitive force in the industry is providing their clients with exceptional service. Intent Homebuying Marketing Intelligence is a powerful digital marketing tool with the heart of a CDP that will become your most valuable asset for providing your customers and business partners with exemplary service.
What Exactly Is A CDP?
A CDP is defined as a Customer Data Platform that primarily offers automated marketing and sales force automation. However, the goal of a successful mortgage CDP is to use technology software to manage all your business relationships and interactions with current and potential customers. A CDP system is valuable to your business because it will not only help your business grow; it will help you balance and keep up with an ever-increasing number of referrals, contacts, leads and Realtors.
Why Does Your Business Need A Mortgage CDP?
Most mortgage companies that use CDP software find it very beneficial because it leads to increased awareness and outstanding customer retention. A CDP captures detailed information about your customers and their behaviors, pointing you to the right target market, product development and activities for your particular client. Your business needs a CDP to make your company more efficient and to increase revenue per loan officer. This software will allow your business to succeed in many ways and result in consistently successful closings.
Here at Intent, we care about our clients and make sure they have the best support. Intent is a complete digital marketing platform with the heart of a CDP. We specialize in relationship building, sales management, email marketing, website development and shareable content. Intent carefully generates leads and is designed to make marketing easy.
One of the main goals of a Customer Data Platform (CDP) system is helping loan officers establish better relationships with existing customers and recruit prospective customers. Most mortgage professionals are missing out on opportunities to retain clients and close more loans, and this is where Intent Homebuying Marketing Intelligence can become very helpful. As a mortgage CDP system, Intent will enable you to never fall short of your sales goals and provide you with efficient marketing tools designed to accurately measure where you need to improve.
One of the best uses of a mortgage CDP is engaging with clients on a personal level. Intent allows mortgage professionals to take informed actions — based on the amount of information you have on clients — that will boost client satisfaction. Using a CDP to market will provide your business with various marketing tools, including personalized emails, targeted campaigns, timely follow-ups and newsletters. Collectively, these tools and others made possible by a CDP will increase your customer satisfaction and improve sales.
CDP databases are filled with timely and effective information that allows you to connect with your clients in meaningful ways and gain valuable insights. When loan officers reach out to their customers on a personal level and demonstrate a caring attitude about the mortgage process, clients are more comfortable closing a loan and will enjoy a better overall customer experience. With a CDP, every email sent to a client will have their name on it and include specific information that offers a personal touch.
The targeted approach used by Intent will help loan officers meet customers’ needs faster and communicate better with clients over the long haul. Intent generates a wide variety of email campaigns for customers and business partners, designed to turn prospects into customers. These campaigns will help your clients understand the process they are going through, and prospective buyers will be very thankful for the time and the effort you put into helping them.
Intent sends notification emails to your borrowers, co-borrowers, listing agents and selling agents about the milestones reached and the progress achieved in the loan process. We send these emails out automatically on your behalf, which allows you to focus on creating more business instead of having to explain the process yourself.
Marketing through newsletters is a great way to engage clients with product-focused content. Intent users have the option to send out newsletters that provide clients with information they can use during the loan process, as well as good general information about their home. Intent sends out monthly newsletters to your past and current clients and real estate partners, all on your behalf. Things move much faster when loan officers have instant information on potential deals, marketing campaigns and updates.