“I don’t have time.” That’s a refrain heard from the mouths of most successful loan officers at some point. The reason for this is simple: There are a million things to do each day. The seemingly never-ending list includes calls to make, emails to return, loans to structure, teams to coordinate, agents to meet, and so much more. What inevitably … Read More
Update Your LinkedIn Profile For Optimal Mortgage Marketing
LinkedIn is one of the most powerful personal branding and networking tools available in today’s digitally driven world. Particularly in an industry where business is created by networking and meeting new people, an up-to-date LinkedIn profile is of utmost importance. Even if you think your LinkedIn profile is updated, there are a few things you can still do to optimize … Read More
Three Tools to Boost SEO and Drive Website Traffic
The process of optimizing a web presence for search engines is in a constant state of transformation. This is mostly due to Google frequently changing the algorithms that create the foundations for search engine optimization (SEO) ranking processes. In addition, Google keeps the output of its algorithmic secret sauce hidden behind the proverbial wizard’s curtain. The goal here is making … Read More
The Best Mortgage CRM Is the One You Use
Ask any mortgage professional about CRMs and you likely will hear feedback that goes something like, “We have one, but I just don’t use it.” Whether you love or hate technology, a CRM for your database creates opportunity. In the mortgage industry where trusted relationships are formed, offering a concierge level of service means looking out for that home buyer … Read More