Hire a Virtual Marketing Team
“I don’t have time.”
That’s a refrain heard from the mouths of most successful loan officers at some point.
The reason for this is simple: There are a million things to do each day. The seemingly never-ending list includes calls to make, emails to return, loans to structure, teams to coordinate, agents to meet, and so much more.
What inevitably ends up falling by the wayside is training, technology, marketing and the basic building blocks you need each day to keep your success high and your pipeline strong.
This is where we come in. At Intent, we have specialized teams that mine databases for opportunities, run your CRM or CDP platform for you, build and coordinate events, create and update websites, run social media advertising and SEO, and so much more.
Imagine that each day your social media efforts are creating relationships and leads, or that someone has a clear view of the ROI on your lead buying.
Wouldn’t it be great to have a customized campaign sent to a segment of your buyers that requires nothing more than a simple click on a phone or keyboard?
That reality is here. It’s Intent.
How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Update Your LinkedIn Profile For Optimal Mortgage Marketing
LinkedIn is one of the most powerful personal branding and networking tools available in today’s digitally driven world. Particularly in an industry where business is created by networking and meeting new people, an up-to-date LinkedIn profile is of utmost importance. Even if you think your LinkedIn profile is updated, there are a few things you can still do to optimize your mortgage marketing efforts in this space.\n\nStart by making sure you have:
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- A current/professional headshot and background photo
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- Updated work experience
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- A headline
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- A summary
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- A customized URL that follows this basic format: linkedin.com/in/yourfullname
The default headline for LinkedIn profiles is your title and the company for which you work. However, a custom headline describing your role and aspirations can be beneficial to your branding and mortgage marketing efforts. Not sure what to use as a profile headline? Here are a few tips:
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- Your headline should be instantly recognizable and short and concise.
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- Although the default headline is your current employment position, consider customizing the headline to demonstrate your expertise or vision for your role.
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- Succinctly sum up your specialty or approach and support the professional brand you’re cultivating.
Writing a good summary is often a challenge for LinkedIn users. When writing your LinkedIn summary, focus on what you really want readers to know about you, assuming they may read nothing more. Professionally-speaking, what’s your purpose? You can highlight your skills as well as developing aspirations.
For examples of headlines and summaries, click here.
Be sure to frequently update your LinkedIn profile. If you switch jobs, pick up new skills or even begin volunteering regularly with a local charity, make sure you add these changes to your profile as they occur. Your network will see that you have updated your profile, and it may spark conversation that could turn into new business!
Three Tools to Boost SEO and Drive Website Traffic
The process of optimizing a web presence for search engines is in a constant state of transformation. This is mostly due to Google frequently changing the algorithms that create the foundations for search engine optimization (SEO) ranking processes. In addition, Google keeps the output of its algorithmic secret sauce hidden behind the proverbial wizard’s curtain. The goal here is making sure techniques for rising in Google rankings are not exploited by “used car lot” internet marketers. While these limitations are key to ensuring quality search results, they make it extremely challenging for the DIY internet novice. Luckily, certain tools can help. Here are three great tools for improving your SEO:
Google Webmaster Tools
Like most apps and services provided by Google, Google Webmaster Tools is a free service. It allows users to evaluate a website’s performance in search engine results. It also helps users understand how Google’s search algorithms are interpreting a website, which affects the queries that enable the site to appear in search results. Learn more here about Google Webmaster Tools.
Moz Pro Tools
Moz Pro offers a suite of SEO tools for everything from helping target the best keywords to creating custom SEO reports. Collectively, these tools remove the complexity of the optimization process. Keyword tracking, ranking analysis and site auditing are just some of the many areas where Moz can help. Click here to learn more about Moz.
SEMrush
SEMrush provides a complete workflow for the SEO professional. Along with tracking of keywords and rankings, one of SEMrush’s best features is competitive intelligence. This gives you detailed visibility of how you stack up to competitors from an SEO perspective. Learn more here. With the right tools and some time, great SEO can be easily achieved. By ramping up SEO efforts on your website, you are certain to drive more traffic to your site and in turn create more business.
For a list of more SEO tools, click here.
The Best Mortgage CRM Is the One You Use
Ask any mortgage professional about CRMs and you likely will hear feedback that goes something like, “We have one, but I just don’t use it.” Whether you love or hate technology, a CRM for your database creates opportunity. In the mortgage industry where trusted relationships are formed, offering a concierge level of service means looking out for that home buyer long after they have the keys to their house. For example, when the time comes to eliminate PMI, who is going to inform the customer? If you have a renter who is considering a home purchase but does not have the credit to qualify, how are you helping them reach their goals? How do you know when it is time to pull credit again?
CRMs are morphing into systems that are not only necessary but that will provide incredible value as a digital mortgage experience becomes more and more of a reality. People want a seamless experience with plenty of information they can opt into as well as communication of value. Being the one who is providing that information on the platform of their choosing is also incredibly important.
At the end of the day, though, the best mortgage CRM is simply going to be the one you use. If you view technology and growing your database as too overwhelming, chances are that you won’t find a CRM to fit your needs. But if you understand that relationships you cultivate by technology and personalized nurture are the future of the mortgage industry, start spending a lot more time updating your CRM. Your future self will thank you.
