Understanding LinkedIn for Mortgage Marketing
Using LinkedIn for mortgage marketing is one of the best ways for mortgage professionals to build their network. With over 660 million users worldwide, LinkedIn has recently been on a steady growth trail and seen record levels of engagement and job postings. Not only does using LinkedIn help expand your professional network and connect you to other business-minded people who can contribute to your success, but it also increases lead generation. Adding LinkedIn to your marketing strategy is a pivotal move toward a successful business. According to a HubSpot study, the Microsoft-owned platform has performed better than Facebook or Twitter when it comes to visit-to-lead conversion rate at an impressive 2.74% compared to .69 and .77% from Twitter and Facebook, respectively.
There are a number of ways you can use LinkedIn to best advantage:
- Explore Opportunities: use advanced search resources available to find prospects
- Expand Network: send personalized connection requests to prospective customers and business partners
- Engage Connections: engage in conversation after connecting
- Establish Relationships: show interest in connections and engage with those who are active on your posts
- Expert positioning: provide value with great content that is shared consistently
If you are new to using LinkedIn for mortgage or haven’t given it much attention lately, you will want to update your profile with a current and professional photo, work experience, background photo, headline, summary as well as a customized URL. The URL should look something like: linkedin.com/in/yourfullname.
The profile headline, in turn, should be instantly recognizable, short and concise. By default, the headline is your current employment position; however, you can customize it to demonstrate your expertise or vision for your role. Sum up your specialty or approach succinctly and support the professional brand you’re cultivating.
For you summary, be sure to ask yourself the following questions: What do you really want readers to know about you, if they read nothing more? Professionally speaking, what’s your purpose? You can highlight your skills as well as developing aspirations.
Additionally, endorsements can enrich your profile tremendously. If you recommend someone on LinkedIn, chances are they will return the favor. By having good recommendations on your LinkedIn page, business partners and customers will be more likely to want to work with you. When recommending someone, make sure you follow this sequence:
- explain the nature of your professional relationship
- provide details of the position for which you’re recommending the person
- explain how they’ve grown at the company
- indicate how their contribution helped grow the team or company
- explain what these achievements reveal about that person
- end with a note about the personal aspect of working with him/her.
Once you have a solid profile, your next steps should be to customize your connections to grow your professional network, join and create your own LinkedIn groups, befriend everyone in your sphere, post about your closing with pictures of your happy customers, and take advantage of the blog and website links on your profile. These tips are guaranteed to help you crush it using LinkedIn for mortgage!
