Major credit bureau Equifax has introduced a lead generation tool for the mortgage industry. Thanks to its Mortgage Lead Generation Models, Equifax can now help users predict the probability of a lead converting to a sale within the first two to six months. Equifax believes this will allow mortgage lenders to better target their mortgage marketing campaigns because lenders will … Read More
Turn Offline Engagements Into Online Conversions
Building an online presence is important in today’s mortgage marketing world, but it should not cloud the necessity of offline engagements. The trick is making sure to maintain a balance between in-person interactions and developing your brand on the internet. While your company and individual business value are perhaps most easily presented through in-person meetings and traditional advertising such as … Read More