Put Your Customers First: How to Optimize the Buyer’s Journey

The marketing industry is rife with various kinds of jargon and buzzwords, some of which are overused and carelessly tossed around. Oftentimes, this creates more confusion than solutions when trying to reach customers effectively and generate business. Some of these fluffy terms do have a legitimate place in marketing lingo, however, so it’s important to consider how much value they … Read More

Mortgage Customer Journeys

What happens from the moment a person decides they want to buy a home? What are the buyer’s thoughts, fears and worries? Where do they turn for advice — friends, family members or online search? How can you be the trusted source of lending information and be in front of them at the right time with the right message? All … Read More