Video Thumbnails Really Do Matter In Mortgage Marketing

video thumbnail marketing

Studies show that first impressions are formed within a fraction of a second. When viewers see the thumbnail image of a video, they immediately form an opinion that can dictate whether they watch the video or move on. Unfortunately, video creators often spend hours building quality content, only to use a poor thumbnail and generate fewer views than desired. Creating … Read More

The Cost Effectiveness of a CDP vs. An In-House Marketing Team

mortgage cdp

When it comes to building business and succeeding in a competitive mortgage or real estate market, content marketing is crucial. But at what cost? Content marketing requires more than a team of one to get the job done effectively. Several unique skill sets must come together to produce results that will drive lead generation.  A full-fledged marketing team could cost … Read More

Video Content Ideas To Increase Mortgage Marketing Efforts

video content

Want the right video content for your mortgage marketing strategy? Let your instincts guide you and keep an eye on the local and national news. As for specific topics, see our suggestions below! Walk your clients through the loan process Set the right expectations Create a road map of issues that could arise and the things for which potential home … Read More

Color Psychology And The Effects On Digital Mortgage Marketing

color psychology

When it comes to digital marketing, color psychology can play a large role in success. Choosing the best colors for certain elements of various digital marketing aspects is an important process that is often overlooked. Since component color palettes are usually dependent on brand identity guidelines, it’s important that at the core, the brand itself is utilizing a color scheme … Read More

Videos, ‘Instastories’ and the Art of Visual Marketing

instagram stories

Nothing paralyzes a person faster than putting them on camera. A permanent record of what you say or do can almost seem worse than the anxiety that comes with public speaking. Our article about ramping up your video marketing by creating great real estate and mortgage marketing videos may go a long way in assuaging your video fears about everything … Read More

Creating a Great Video to Enhance Your Video Marketing

video marketing

Video marketing is an important and effective way to send personalized messaging to your customers and prospective leads. With the right techniques and a few small pieces of equipment, you can be on your way to creating excellent marketing videos in no time! While marketing videos can be created with any type of video equipment, the simplest and most cost-effective … Read More

Video Content Ideas for Mortgage Professionals

video content ideas

Videos are an important and personal way for you to connect with your business partners and customers. There are many smart ways to create good, sharable content, but you also must evaluate the effectiveness of what you are creating. For example, if only your mortgage peers are viewing and commenting, you may need to try new tactics such as the … Read More