Customer Journeys That Engage

Harness the power of a digital mortgage marketing agency combined with a formidable CRM platform that uses AI to track your leads throughout their buying cycles now and in the future. Intent creates customer journeys that engage, provoke, educate and encourage leads and referrals to become homebuyers and repeat business.

Standard Plan

An end-to-end digital mortgage is ideal from lead to close and beyond. Websites with fresh content, sharable across social platforms, draw traffic while timely emails retain closed borrowers and generate new referrals. Customer journeys are specific to your buyers by utilizing fresh graphics, excellent sales pitches and systems integrations that allow you to concentrate on origination.


Premium Plan

Video & text integration are vital for reaching your database. Customize your own texts or allow our skilled writers to guide your messaging. Your customers also receive access to a portal that allows them to easily check in on the status of their loan.


Custom Plan

Create messaging and user journeys that are unique to your style of business, your brand and your city or region. Introduce your team, referral agents, DPAs available per state and much more. Our team of skilled writers will produce personalized campaigns designed to close and retain business.

Pricing & Features

Standard $149 per month Premium $189 per month Custom $189+ per month
Branded Website
12 Monthly Blogs
LOS Integration
30+ Prewritten Email Campaigns
BombBomb Integration
30+ Prewritten Texting Campaigns
Custom Websites
Custom Campaigns
AI Strategies
Online Advertising

Add Ons


leadPops creates mortgage websites that are purpose-built for marketing and client engagement + “Do-It-For-Me” marketing services that include Facebook ads, Google ads, reputation management, real estate agent partnership solutions and more. These combine with Intent’s automatic, personalized marketing campaigns and texts to increase conversion, engage buyers and solidify referring agent relationships.

  • All Premium Features
  • Lead-Generating Websites
  • Lead Funnels
  • Automatic Lead Campaigns
$248 and up


Data and AI have the potential to transform the mortgage marketing approach and multi-platform marketing communications. Our hybrid with Sales Boomerang tracks every possible transaction between an LO and a lead.

  • All Premium Features
  • Credit Score Monitoring
  • Database Home Listing Alert
  • Supporting Marketing
  • Journeys
$214 + Sales Boomerang Costs

Texting Options

Mobile technology is growing and communicating with buyers how they want you to is key for updating them on their loan status, checking on how the home search is going and keeping you in constant contact. Text messages are an easy way to communicate with those in your sphere, as texts are often read quicker than emails are.
Standard $40
1500 texts per month Additional texts at 2.1 cents each
Premium $60
2500 texts per month Additional texts at 2.1 cents each
Platinum $90
4000 texts per month Additional texts at 2.1 cents each

Benefits of Texting

  • Increase lead conversions
  • Instant access to your customers and referral partners
  • Stay top of mind while customer is house hunting
  • Update and thank referral partners
  • Increase awareness & attendance at homebuyer seminars and events