Your mortgage website and mortgage content have a profound impact on the perceived credibility and quality of your business. According to a 2017 study, 43% of homebuyers find their lender through an online search. Yet, mortgage sites are often cluttered, overwhelming, and dated. The same study on the online presence of mortgage professionals revealed that 64% of mortgage brokers listed incorrect addresses. Another 46% had errors in their businesses’ names. And a staggering 58% had no online presence at all.
The benefits of a great mortgage website are various:
- Provides a place for homebuyers to apply for a mortgage.
- Allows you to be found through an online search.
- Makes you look more professional.
- Serves as a place to educate buyers about homebuying.
- Lists all of your contact information in one place.
- Captures information from leads.
While the benefits of online presence are clear-cut, the features that make up a high-performing mortgage website should not be glossed over. Let’s take a look at a few:
Clean, professional design
Having a clean, professional design showcases how professional you are, too.
Contact information and about you
Providing contact information as well as some information about why you are in the mortgage business will help potential customers choose you to handle their financing needs.
Calculators that are interactive and easy to use will help prospective customers determine a potential mortgage payment.
Social proof helps people see why they should work with you over other mortgage companies. This could include testimonials, awards, and organizations you’re a part of.
A form to capture leads via quick contact or gated content will allow you to follow up with those who might be interested in a mortgage.
Having your application link in a clearly visible spot (ideally above the fold) is one of the most important pieces of your website!
Talk to your company’s compliance department to find out what legal disclaimers need to be on your website. This information generally goes in the website footer.
Search engine optimization is what will cause your website to show up in search engine results. The best way to achieve good SEO is through content and sharing that content across social media platforms! By sharing links to your content, you will drive traffic back to your website and encourage lead capture.
What types of content should you have on your website?
When it comes to content, let your creativity run wild. There are several ways to reach your target audience, including blogs, videos, podcasts, and more. Here are some ideas to get you on your way.
Writing blog articles is one of the best ways to put content on your website. Talk about loan programs, home buying, home selling, things happening in your area, events that your company has been involved in and more.
Loan program information
Add information about loan programs that you offer to provide education to your homebuyers as well as create content.
Videos and podcasts
Do you make videos or podcasts? Both of those things can be added to your mortgage website.
In addition to the above, it’s a good idea to display educational information about lending, such as a glossary or FAQ.
Do you have any questions? Reach out to Intent Marketing today! We specialize in providing personalized marketing across all communication channels and building beautifully designed, compliant mortgage websites.