If you are looking to increase your exposure and add new tactics to your marketing campaigns to put more leads into your mortgage pipeline, mortgage podcasting offer a wealth of opportunities for you to do just that. Podcast listeners are part of the most affluent segment in America. In the U.S., roughly 29 percent of households earn $75,000 per year or more and 41 percent of that group are podcast listeners. More than half of podcast consumers listen while they are doing other things, which is one of the reasons that podcasts have gained popularity. They fit perfectly into today’s busy lifestyle.
Here are some benefits of podcasting:
Credibility: Hosting your own show is one of the quickest ways to build credibility in the eyes of others.
Referrals: Podcasts often show up in Google search results, so agents in other markets can find you and send deals your way.
Networking: If you interview guests for your podcast (which you absolutely should!), you’re growing your network with each new guest.
Advertising: You should absolutely sponsor other local podcasts in your market! Episode sponsorship is a small investment and reaches thousands of people in the exact area you want to be known in.
If you are ready to start your own podcast, your first assignment will be to choose a name for it. Once you have a name picked out, there are a few more things you will want to think about. The following directions should serve as a springboard to help you chart your own course in podcasting.
Choose a Topic
Here are some ideas:
- Local market reports
- Interviews with industry experts and business partners
- Discuss local events, news and trends
- Talk about niche markets such as first-time homebuyers or VA buyers
- Home search and purchase tips
Choose Your Format
- Multiple hosts
Make a Calendar & Plan
Create a 6-month plan for your podcast. Make a list of topics and guests and decide on the podcast frequency. Once per week is a popular time frequency but can be a large commitment for someone just starting out. Consider bi-weekly or monthly.
All you really need to start is a computer, microphone and recording software. There are many options for accessories that will enhance your podcast quality once you are ready for them.
Find a Hosting Location
Once recorded, your podcast will need a place to live. Some free options include:
Some of the most popular podcast publishing locations are:
Be sure to listen to podcasts for inspiration and ideas on how to best tackle this medium. Leveraging peers, mentors, and coaches is considered to be the fastest way to learn and grow in the mortgage industry. It isn’t always easy to find a willing and affordable mentor or coach, but podcasts are free!