Borrower intelligence technology bridges gaps in the mortgage customer journey by providing intel about leads such as credit information, home equity information, listing information and more. Borrower intelligence helps loan officers communicate with their customers at appropriate touch points and ensures that no opportunities are missed.
The Intent team uses borrower intelligence to help identify key pieces of information that can be beneficial to creating a seamless loan experience pre-and-post transaction.
We then provide resources such as email campaigns, text campaigns and mortgage marketing pieces for loan officers to act upon this intelligence and close leads or market automatically on their behalf. We help you be PROACTIVE and not REACTIVE.
How would it change your mortgage business if you could use borrower intelligence to know…
- When your customer is rate shopping you?
- When your customer has their credit pulled?
- When you can eliminate PMI for a closed borrower?
- When someone in your database lists their home?
- When a credit score has improved?
- When the time has come to refinance?
Imagine if you could reach out to a potential homebuyer right as their credit is high enough to be approved for a mortgage or being able to save a deal by preventing them from going with another lender. Borrower intelligence can help you do that! Being in front of potential homebuyers at the right time with the best messaging will allow you to close more loans. For information about how we can use borrower intelligence to help you turn more leads into loans, contact our team at Intent today!