Mortgage videos don’t have to be a bore! We rounded up the best practices and social media video trends to help you get your foot in the door when it comes to video marketing. Today, more than one billion people use YouTube regularly. On Facebook, the combined number of hours watching videos amounts to 100 million every day. People on Snapchat watch 10 billion videos every day.
The numbers are without a doubt staggering. And the stats reaffirm the power of video as a means to engage and convert. Social media video generates 1200% more shares than any other form of content combined and receive 135% more organic reach than photo on Facebook! But before you jump right on the video bandwagon, it’s a good idea to understand some best practices for mortgage videos and learn some tips to make it right.
Best practices for mortgage videos
- Be clear and concise
- Start with an introduction
- Give a brief description of what you are going to cover
- Center the video around the story, and keep the video focused and coherent
- Showcase your personality
- Educate and add value
- Less is more: 45-60 seconds is a sweet spot
- Include a Call to Action such as how to contact you or visit your website
- Thank viewers for watching
- Post the video on your social media platforms (YouTube, Vimeo, Instagram, Facebook, LinkedIn and more)
Tips for making your video shine
- Thank viewers for watching
- Set your intention by identifying your audience and what you want their takeaway to be
- Visualize it: Think about what the person on the other side of the screen will be seeing and hearing
- Develop a scriptUse bullet points to keep it simple
- Pause between thoughtsBreak up the script into small blurbs
- Explainer: Explainer videos are a great way to educate your customers on your product, service, or mission.
- Promotional: This is where you can explain what your product does, how it works and, most importantly, how it can benefit your customers.
- Testimonial: One of the most persuasive forms of social proof. A customer spotlight showcases how a customer uses your product or service and their satisfaction.
- Interviews: Use interviews with other professionals to discuss aspects of your industry and give a glimpse into your company’s culture.
You do not have to spend a small fortune to set up a dedicated filming space in your office. Many influencers use their cellphone cameras to create great content. Your iPhone should work just fine for the video or you can use your computer. Improve your acoustics by following these tips:
- Avoid rooms with equal width and length dimensions.
- Install sound panels, curtains, or drapes that absorb soundwaves and avoid reflection.
- Choose wooden floors as carpet only absorbs high frequencies and should be avoided.
- Strategically place objects that scatter sound, such as a bookcase.
- Invest in shotgun mics as they record background noise in a natural sounding way.
Writing a script and preparing to be on camera
Writing a loose script will help you gather your thoughts before you begin filming. The best scripts are concise and simple.
Avoid wearing light colors on the day of the shoot. Dark or bright always work best in video. You don’t need to dress up but a nice shirt or a statement necklace is advised. Finally, remember that you are already natural on camera. Don’t overthink it.
Editing and hosting
Editing out footage at the beginning and end of your videos will make them appear more professional. There are many free video editing sources available. If you are using your iPhone, you can edit directly from your camera roll. Otherwise, Lightworks, VideoPad and iMovie are some great free options.
Youtube and Vimeo are two of the most widely used video hosting platforms. By hosting your videos, you have the ability to share your links to social media, embed them into articles and pages on your website and increase your SEO.
There are tons of ideas you can try out, such as sharing the story of the sales transaction about which you are proudest or discussing th ways a borrower can begin to improve their credit score. Make sure to tap into your creativity!