It is stunning to marketers how overlooked LinkedIn remains when it comes to B2B marketing. Just consider the following LinkedIn stats:
- Over 500 million users
- Among LinkedIn users, 260 million are active on a monthly basis
- 40% of monthly users are active on a daily basis
- 63 million unique mobile users monthly
- 80% of B2B leads come from LinkedIn, compared to 13% on Twitter and 7% on Facebook
- 59% of B2B marketers say LinkedIn is generating business, and 38% say it is generating revenue
- LinkedIn creates 3x more conversions than Twitter and Facebook
Developing your LinkedIn and becoming active on the platform can build your business as well as ramp up your mortgage marketing to drive leads and revenue.
Click here to download our free “LinkedIn 15 Minutes Per Day” guide that provides tips for successfully utilizing this social media platform on a daily basis.