There are many ways mortgage professionals can grow their network on LinkedIn to create business opportunities. Mortgage technology, for one, can come in handy when you need to sync up your connections with one single click. Just make sure you set some time aside to manage your account. For this effective LinkedIn engagement plan for mortgage, all you need is 15 minutes per day!
Importing Your Email Database
You can build your network by importing a list of your contacts you already know on LinkedIn. This will run a one-time upload of your address book contacts, as well as their detailed contact information.
To import email contacts from your address book click the “My Network” icon at the top of your LinkedIn homepage, then click “Connections,” then “Add More Contacts.”
Type your email address in the field provided, or choose a service provider from the list below the text box. If your email provider is not supported, you can still invite people to connect by email.
Click continue and you’ll be redirected to a list of your contacts who are already on LinkedIn. You can check the boxes next to contacts you want to invite and click “Add Connections” to send invitations.
Connecting with Real Estate Agents
Make it a priority to connect with 10 new agents per day. Search “real estate agent” combined with your geographical area and send out some connection requests. You can also check the “More suggestions for you” section on the “My Network” page. This is where LinkedIn offers suggestions of people you may know based on shared connections, groups or companies.
Intent’s LinkedIn connection tool
Intent’s LinkedIn connection tool can add information from a profile to your database. Once the contact syncs over to your mortgage technology platform, you can start building relationships and marketing efforts around a real person!