We Value You. We Value Each Other.
Innovators
Creatives mixed with developers is always a tricky mix, as they require separate skillsets but we have pioneered translating vision in action for our clients.
Specialists
We are a team of subject matter experts and excel in staying ahead of the latest trends and strategies in digital marketing and technology.
Enthusiasts
We love what we do, and it shows. Our business partners become friends because we take your business personally. We know that the best marketing comes from the heart.
We respect the incredible minds behind so many technology companies that we are privileged to work with and partner with professionals in both mortgage and real estate to produce real results.
We earn it. That’s our job – to make you more successful. The Intent team works hard to create systems that make your job easier.
Intent is a family. That sounds cliche, but it’s real. We listen to each other and bring a wealth of marketing and technology knowledge since many of us ran agencies or companies before joining the team.
We believe in teaching people. Be that in a nurture campaign to a home buyer or showing your IT department that they can create a perfect funnel for your company when they work together with your marketing company, we bring people together.
There is always a new product launching, a shift in the market or opportunities to unearth. It’s our job to test those out so you don’t have to endure demos or look for proof of ROI. We keep our eye on tech trends and create new integrations and campaigns that pivot.
Leadership Team
KELLY YALE
Founder & Creative Visionary
Drawing upon her considerable knowledge and experience in digital and social marketing, Kelly combines her skills in sales with an eye for design to make Intent the marketing machine it is. She manages the collective craziness that comes with a creative team and keeps everyone laughing.
DEVIN RAMBO
President
Creating and implementing CRMs in his former career with the U.S. Department of Commerce is just one part of the trajectory that brought Devin to Intent. His knowledge of building and scaling businesses plays the perfect role in running this talented startup, and his passion for creative thinking is the backbone of our company. When Devin isn’t teaching the team to be more diplomatic, he is the first one to make us laugh.
BEN THORNBURG
Chief Innovation Engineer
When he isn’t grooming his majestic beard (not shown here), Ben is masterfully constructing the matrix that is the CRM system we know as Intent. A marketing and CRM engineer in his previous life, Ben has a mission to make our platform easy to use and navigate while improving the customer experience.
MOLLY GRIFFIN
Chief Content Strategist
Beneath this pretty exterior is a brash, sassy researcher, writer and content manager who keeps us on our toes with her lethal combination of dry wit and potentially dangerous throwing arm. Molly is highly respected, but that’s mostly because we all fear (and adore) her.
LANIER KIRK
Client Experience Specialist
Part executive assistant attempting to keep Kelly sane (no easy task!) and part marketing guru, Lanier is also the front face of onboarding and the one who specializes in your customer experience with Intent. Being the “yes” gal in the office, she is also considered the “doer of all things” around here. So, when Lanier isn’t reaching out to new clients with the always-important instructions on “next steps,” she’s lending a helping hand on any number of special projects, putting out fires for Kelly, or, not least of all, making sure the snack bar is fully stocked with everyone’s favorite treats.
GU
Digital Lead Strategist
A language nerd, Gu is adept at PPC and Facebook advertising. When he is not copywriting or browsing the internet for strong keywords, he is probably at the gym working off those dear chocolate chip cookies.
KATHY CAMPANELLI
HR Manager
When she isn’t fielding billing inquiries or entering our vaca time, this non-judgmental, optimistic country girl loves warm weather, cartoons, and being barefoot. She is also always up for tapas and tequila!
KIYA
Everyone's Best Friend
Kiya is a lady of a certain age who has lived a long life and now enjoys the spoils of being retired. Each day, she comes to the office for excessive petting, plenty of treats, sweet potato fries, and lots of love. She is our mascot and everyone’s favorite furry friend.
LUCY
Office Mascot
Lucy aka “LuLu” or “Luce” has brought joy to our office since being adopted in 2016. She can often be found catching pieces of popcorn midair or more likely sleeping soundly in her bed. Occasionally, she and the printer have a showdown, but Lucy always wins.
