Ugh. There is nothing harder than ranking your website on Google when it is new and the competition is fierce. But since we happen to be SEO experts who can optimize websites well, it’s been rewarding to watch our website go from page 7 in January to the top of page 3.
But each week when we Google ourselves (you have to love that Google is a noun and a verb), we are always competing against mortgage lead providers and CRMs. But the reality is that there are very few mortgage technologies or mortgage lead gen providers that have real mortgage marketing prowess.
Mortgage Marketing may not be the right keywords to measure ourselves as a mortgage marketing agency by, as we do so many other things. Ranking for the following keywords are every bit as important for our growth as “mortgage marketing” or “best mortgage marketing” are.
Mortgage Website SEO
Mortgage Website Optimization
Mortgage Website Content
Mortgage Sales Coaching
Mortgage Texting Platform
And the list goes on and on and on. Mortgage originators and brokers come to us asking for their sites to be ranked higher on Google and we have to do the same exercises with them. Organic SEO, while time consuming, is an amazing way to build SEO.
How will you rank? It depends on what is important. The word “mortgage” itself may not be the right key word while “refinance” is a big hit. Working with experts in SEO is the way to go if your goal is better lift from Google. Just make sure to Google the company that you are thinking about using. If they aren’t ranking on the first page, what makes you think you will by using their services?
(And yes, we know we are on page 3, but that’s not bad after only really trying for 90 days with this new site!)