Mortgage marketing fliers are dead! Mortgage professionals must think outside the box when aiming to co-brand and market. These days, people don’t want to sort through stacks of paper to get information. In addition, covid-19 has made open houses a thing of the past as many real estate agents are turning to digital media to showcase for-sale properties.
To keep up with times, there are several ways you can work with your real estate agents that do not involve mortgage marketing fliers, such as:
- Co-branded social media ads
- Co-branded landing pages
- Joint social media events
- Joint video tours
- Co-branded email campaigns
- Social media posts
- Property websites that showcase the agent and the preferred financing partner
- Co-branded videos
Thanks to platforms like Zoom, Facetime, Facebook and Instagram Live, Realtors have plenty of options to host open houses digitally. Using Facebook Live, anyone can view the video and comment or share the video, expanding visibility and reaching those that may not be able to attend a traditional open house. You can also promote the open house on your social media pages by sharing your Realtor partner’s event and creating posts about it.
If your agent is collecting leads – no matter the source (Zillow, open houses) – make sure that you are following up on them once the event is over. This email list can be used for your database and advertising targeting on Facebook. Check out the video below for a detailed overview of all the ways you can maximize your mortgage marketing efforts.