Finding Value in Your Database. Why ask for referrals when you can be your own best referral source? There’s no doubt that database marketing is the future of lending. If you were to look at a motley bunch of people, how would you pick out the right person who’s interested in a refinance? Chances are you will spend a good chunk of your precious time looking for them or won’t even bother to do so. If you are curating your database correctly and using technology to your advantage, the opportunities are endless. Be sure to know where your database stands and that you can quickly access it.
2021 should be the year where you flip the referral script and start bringing pre-approved customers to agents by finding value in your database. This will give you leverage with your partners and produce more referrals. In order to know when your buyers are ready to move forward and that you have a homebuying strategy tailored for each lead, there are a few things you can do:
1. Segment your database into leads, business partners, closed loans, etc.
2. Prioritize your strategy, show value.
3. Create a true profile in your database.
4. Have a marketing plan for each group.
5. Stay relevant and top of mind.
6. Build relationships for increased customer retention.
At Intent, we offer a range of campaigns for every moment in the customer journey your customers might find themselves in. These campaigns even include a missed opportunity campaign in case your customer decides to go a different direction. Often times, people who chose not to go with you will appreciate your reaching out and may even be a source of referrals. Finding value in your database is easy with a little help.
We at Intent would love to help you find the value in your database. Take a minute to watch the video and get in touch with us!