Facebook Plans to Integrate Messenger Services of Three Major Applications

Mortgage MarketingSocial media giant Facebook has announced plans to integrate the messaging functions of Facebook Messenger, Instagram and WhatsApp. In an effort to give friends and family members the ability to communicate across networks, the three services will remain separate apps but allow for communication among them for the first time ever.

Facebook’s family of apps has over 2.5 billion monthly users and is a dominant player in mobile traffic. This move toward integration is an effort to sway users from moving to a rival messaging service. Facebook plans to have this new integration, which is currently in the early stages of planning, completed by early 2020. Additionally, the three apps involved will install end-to-end encryption to prohibit the viewing of messages by anyone other than those sending or receiving.

When Facebook originally acquired Instagram and WhatsApp, the plan was for the platforms to remain separate apps. However, the growth of Instagram and WhatsApp prompted Facebook to rethink the model and integrate messaging.

To read more about these integration plans, click here.




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