During the quieter times in business, the opportunity to do business-building activities can make all the difference. At Intent, we help you segment your audiences and your mortgage marketing so messages are personal and receive responses. A clean database will create opportunities.
With Realtor database scrubbing, we can make sure that your database is clean, all of your agents are receiving marketing and that you are making the biggest impact with your referral partners. Intent offers the service of mining your data, merging your agents, updating their contact info, connecting you with them on LinkedIn, and putting agents on the right marketing.
Our database scrub service includes:
- Merging duplicate entries of real estate agents
- Updating contact records after reviewing for errors, misspellings and old data
- Googling business contacts to find latest employer
- Determining, based on number of loans closed, if agent should be marked as partner, source or prospect, and categorizing as such
- Connecting you with agent on LinkedIn (if not connected)
- Bringing all data, including picture, over to create digital profile of agent (if they are active on LinkedIn)
- Connecting you with agent on FB (if requested)
- Imputing birth date of agent & assigning birthday greeting email (if requested)
- Assigning all to Realtor Newsletter
- Assigning top agents to Weekly Realtor Review
Once your scrub is complete, Intent will send a customized email to your entire database guaranteeing that you have the most up-to-date data, providing contacts with your latest contact info, and asking how you can work together in 2021 to provide the best customer care.
It is truly amazing how many new opportunities a clean and organized database can create. Contact us today to learn more about how you can utilize this service to build your business.
