How to Reply to Comments on Social Media

social media comments

Exceptional customer service is a cornerstone of most successful brands. When using social media to promote your brand, it is important to utilize it as a two-way channel of communication. Take the time to reply to comments, good and bad, in an effort to retain existing customers and win new business.\n\nReplying to comments should be an integral piece of your … Read More

Intent Employee Spotlight: John McKiever

John McKiever

At Intent, our goal each day is to provide our customers with the tools needed to give their customers and business partners excellent knowledge and service, as well as build new business. Each week, we’d like to introduce you to a member of our team. A graduate of UNC Charlotte where he earned a Bachelor of Science degree in Psychology, … Read More

Loan Officers’ Online Presence is Crucial to Mortgage Success

Online Reputation

Forty-three percent of respondents to a recent National Mortgage News survey found their 2018 mortgage lender through an online search. In the same survey from 2017, only 21% of respondents found their mortgage lender through an online search. If this trend continues, over half of this year’s prospective homebuyers will find their mortgage lender online.\n\nFor mortgage planners, an online presence … Read More

Retention Marketing Versus Customer Acquisition

customer retention

According to Harvard Business Review, it costs loan officers nearly five times as much to acquire a new customer as it does to retain a current customer. Increasing customer retention rates by 5% can increase profits by 25-95%. Keeping these points in mind, it should be easy to see that while building new business is important, nurturing current customer relationships … Read More

Hubzu: The leading online marketplace for real estate auctions

Hubzu is an online residential marketing platform connecting prospective home buyers with properties in all 50 U.S. states and Washington, DC. Much like eBay and other online auction platforms provide bidding capabilities with cars and other items, Hubzu enables buyers to go online to place bids on homes. In addition, real estate agents can register and submit bids on behalf … Read More

Intent Employee Spotlight: Kristen Brower

Kristen Brower

Here at Intent, our team is a family that works together each day to ensure that our customers are able to provide their home buyers and business partners with the best possible lending experience. Each week, we’d like to introduce you to a member of our team. A graduate of North Carolina State University’s College of Design, Kristen Brower (affectionately … Read More

Attending Closings Provides Value and Increases Mortgage Referrals

mortgage closing

It is no secret that a satisfied customer is much more likely to recommend a mortgage planner to their family and friends. For this reason, it is important for loan officers to take every measure possible to ensure that customers feel like their home buying experience is excellent. A big key to this? Attending closings, which is one of the … Read More

Three Types of Data and Their Impact on Mortgage Marketing

mortgage data types

When using data collected to target mortgage leads, it is important to understand the type of data with which you are dealing. This will ensure that your mortgage marketing is being communicated correctly. Following are the three major types of data, which involve varying sources and interactions: First-party data – In its broadest terms, first-party data is data that has … Read More

What is A Mortgage CDP?

mortgage cdp

One of the best ways for mortgage professionals to become a competitive force in the industry is providing their clients with exceptional service. Intent Homebuying Marketing Intelligence is a powerful digital marketing tool with the heart of a CDP that will become your most valuable asset for providing your customers and business partners with exemplary service. What Exactly Is A … Read More

Facebook Plans to Integrate Messenger Services of Three Major Applications

Social media giant Facebook has announced plans to integrate the messaging functions of Facebook Messenger, Instagram and WhatsApp. In an effort to give friends and family members the ability to communicate across networks, the three services will remain separate apps but allow for communication among them for the first time ever. Facebook’s family of apps has over 2.5 billion monthly … Read More