Intent Employee Spotlight – Ben Thornburg

From Day One, Ben Thornburg has been an integral part of building Intent’s background. Ben came to the project with a wealth of digital marketing and CRM knowledge and helped create both Motivator CRM and Intent’s dynamic lead and customer journey platform. Name: Ben Thornburg Start Date: September 2014 Position: CIO Brief overview of what you do: My job is … Read More

RCM Helps Get The Most Out of Mortgage Insurance

RCM Mortgage Insurance

Easily and perhaps often misunderstood, mortgage insurance is just another layer of security to shield lenders against a loss and is generally only required if a borrower puts down less than 20% on a property. If you are a mortgage servicer filing for insurance claims, navigating insurance policies can be overwhelming and time-consuming, especially if you want to get every … Read More

Intent Employee Spotlight: Lanier Kirk

lanie kirk

A graduate of Auburn University, Lanier came to Intent shortly after finishing college. After starting as a marketing assistant, Lanier slowly transitioned into an impactful onboarding role with the company. Learn a little bit more about her today! Name: Lanier Kirk Start Date: April 2017 Position: Marketing & Onboarding Coordinator / Client Experience Specialist Brief overview of what you do: … Read More

Equifax Launches Lead Generation Tool for Mortgage Lenders

Lead generation

Major credit bureau Equifax has introduced a lead generation tool for the mortgage industry. Thanks to its Mortgage Lead Generation Models, Equifax can now help users predict the probability of a lead converting to a sale within the first two to six months. Equifax believes this will allow mortgage lenders to better target their mortgage marketing campaigns because lenders will … Read More

Intent Employee Spotlight – Tim Chew

Time Chew

Tim Chew, affectionately known around the office as “Chewy,” is the Chief Technology Officer at Intent Homebuying Marketing Intelligence. Tim spends his days immersed in the technology side of the company, building systems and guiding our team. Learn a little bit about Tim today! Start Date: 2/25/19 Brief overview of what you do: All things technology and the occasional handyman … Read More

QR Codes Are Making A Big Push In Mortgage Marketing

QR Code Mortgage

Perhaps you have heard that artificial intelligence (AI) is making its way into every industry at an extreme speed. While AI is undoubtedly a game-changer for every business, many people fail to take full advantage of the simple tools now available. QR codes are among the tools that have been in the shadows for decades but not fully integrated, despite … Read More

Intent Employee Spotlight: Kelly Yale

Kelly Yale

Homebuying Marketing Intelligence, we put our best foot forward each day to help mortgage planners build their businesses. However, we would be nowhere without our fearless leader, Kelly Yale. As the founder of Intent, Kelly spends her days wearing many hats — from fostering ideas that cultivate the growth of our company, to guiding our team in the right direction, … Read More

UltraFICO Score Offers Broader Credit Scoring Capabilities

Ultra FICO Credit Scoring

When you apply for a mortgage loan, a lender will typically run a credit report in short order. From the credit report, the lender will most likely look to your FICO® score. FICO® is a scoring system used by the three major credit bureaus to determine your eligibility for the loan you are seeking. For decades, credit scores have been … Read More

Intent Employee Spotlight: Kaitlyn Lee

Kaitlyn Lee

Kaitlyn Lee is a part of the onboarding and support team at Intent Homebuying Marketing Intelligence. After earning a degree in Communications – Public Relations from East Carolina University, Kaitlyn knew she wanted to work in an industry that helps make people happy. Kaitlyn loves coming to work each day because of the amazing environment and her wonderful colleagues who … Read More

Zillow Ranks Top Dozen Housing Markets for First-Time Homebuyers

Zillow Neighborhood

Rising home values can make it difficult for first-time homebuyers to break into a competitive housing market where monthly mortgage payments are higher than rent. Zillow has created a list of the top housing markets for first-time buyers, based on six metrics: population growth, low median home value, forecasted home appreciation, high inventory-to-household ratio, breakeven horizon and share of listings … Read More