Homebuyers Want More Digitized Experience, Without Sacrificing the Basics

digital homebuying

Consumers crave a faster, more digitized mortgage experience — just not at the expense of losing a mortgage planner’s personal touch.  That was the overarching takeaway from a recently released special report in Fannie Mae’s National Housing Survey (NHS), as reported at mortgagenewsdaily.com.  The NHS, which polls a large panel of consumers each month to gauge attitudes toward housing and … Read More

Spruce Up Your Mortgage Title Company

mortgage title

Spruce is a software solution that streamlines the title insurance process for home mortgages, allowing borrowers to have an easier closing. Built from the ground up, Spruce provides title and settlement services that empower mortgage lenders to efficiently close home loans and deliver an excellent customer experience for the home buyer. Spruce is the only title company with its own … Read More

The Power of the Testimonial in Real Estate and Mortgage Marketing

testimonial review

Do you want people to know how you excel in your career? How about letting potential home buyers and referral partners know you have their best interests at heart and that you see them as more than just a number? One of the quickest, easiest and cheapest ways to build a mortgage business is through the power of the testimonial.  … Read More

How NestReady Is Cracking The U.S. Mortgage Market

As homebuyers often find themselves at a loss checking various fragmented sources for crime rates, school quality, neighborhood walkability and availability of houses for sale in a specific neighborhood, new technologies have developed to bring all these factors together on a single platform and make the process easier. NestReady has identified the hassle and streamlined the home buying process to … Read More

Real Estate Marketing Trends

realtor marketing trends

The real estate industry is thriving and creating a competitive market where intense and creative marketing is vital to success. In today’s real estate world, timely and effective communication is by far the most successful way to capture leads and help them achieve their ultimate goal of homeownership. To communicate effectively, it is important to have the right systems and … Read More