Use Google Analytics To Optimize Marketing

google analytics

Google Analytics is an incredible tool that allows users to measure advertising ROI (return on investment) as well as track and report website traffic. Below are four ways that Google Analytics can analyze data to optimize marketing efforts. Create a Custom Dashboard You may be familiar with the default dashboard that is visible when logging into Google Analytics, but did … Read More

Ephesoft is Serving up Document-Technology Solutions

document technology solutions

Ephesoft is a document-capture solutions company focused on helping client companies increase productivity and efficiency through patented machine-learning technology. Ephesoft’s technology makes extracting data more affordable and easier to access for companies of all sizes.  A disrupter in the document-capture industry, Ephesoft moved from simple data collection to document intelligence when the company introduced a product called Smart Capture that … Read More Improves Productivity With Immediate Information Retrieval

artificial intelligence is a new platform for artificial intelligence, seeking to make the retrieval of information simple for its users through calls to action consisting of casual language. This is especially helpful for busy mortgage loan officers who are always on the go but need to be available to answer their clients’ questions. Integrated with Encompass and AllRegs, allows loan … Read More

Black Knight Integrates Data with Technology to Increase Opportunities


Black Knight is a property data provider that incorporates public records and data from homeowners, mortgages and MLS listings to provide reliable information and analytics to the company’s client base. This information can be utilized to assist with decision-making, risk reduction and client retention. Black Knight also links data through algorithms to provide predictive analysis for cross-selling opportunities.  Based in … Read More

Roostify: An Intelligent Home Lending Solution

A product designed on the basis of consumers’ needs, mortgage technology platform Roostify makes it easy for mortgage planners to offer customers a user-friendly, exclusively online mortgage experience. The Roostify platform was built with a focus on digitization, automation and collaboration. Together, these elements create increased transparency among parties, improved foresight on loan logistics, and a more efficient origination process … Read More

Offerpad Is Transforming The Way Homes Are Sold

electronic home offer

Worried about how long it might take to sell your home? Eager to secure a quick, competitive offer? Want to avoid the stress of a home showing or an open house? Offerpad is the answer.  Using on-demand home offer technology, the Phoenix-based company gives sellers a platform to secure a fair and fast purchase offer for their home, contract and … Read More

OneSpan is Bringing out-of-the-box Automation to Mortgage Lending

mortgage automation

In an industry where mortgage automation has traditionally been tough to achieve, OneSpan — a scalable corporate digital signature solution company — is doing its part to close the gap by assuring legal control of the authoritative copy during its creation and storage as well as during operations for sale, syndication and securitization of loans and leases. The OneSpan Sign … Read More

ARMCO: Providing Audit Technology for the Mortgage Industry

audit technology mortgage

ARMCO (ACES Risk Management Corp) provides mortgage quality control and compliance software for lenders, servicers and investors as well as the third-party service risk management and quality control providers who support them. In the words of ARMCO chief executive officer Avi Naider, “It automates the things that make the jobs of QC and compliance professionals tedious. We can make their … Read More

Homebuyers Do Their Homework


Purchase power is driven by today’s unlimited online resources, and home buyers are likely going to do a Google search for every real estate agent, mortgage company and most other aspects of the mortgage process. With so much education at their fingertips, home buyers are now in the driver’s seat when it comes to the buying experience that they expect, … Read More

ClearCollateral Is Taking Property Valuation Technology To The Next Level

property valuation

ClearCollateral, a platform of Inc., is a valuation workflow platform that uses data, tools and technology to provide a safe and efficient ordering, fulfillment and review process.  ClearCollateral works with loan originators, loan servicers, secondary market investors and valuation service providers. By creating the first valuation workflow for order management and review, ClearCollateral provides an accurate and efficient property … Read More