Put Your Customers First: How to Optimize the Buyer’s Journey

The marketing industry is rife with various kinds of jargon and buzzwords, some of which are overused and carelessly tossed around. Oftentimes, this creates more confusion than solutions when trying to reach customers effectively and generate business. Some of these fluffy terms do have a legitimate place in marketing lingo, however, so it’s important to consider how much value they … Read More

Consumers Need Much More than a Digital Application

All mortgage companies are looking for an end-to-end digital mortgage solution that will create a simplified customer experience, but most companies find themselves trying to navigate a sea of choices when it comes to LOS, POS, CRM and technology solutions requiring integrations that cost considerable time and money. What would an ideal mortech solution look like? Likely, it would tackle … Read More