What the Restaurant Business Teaches About the Mortgage Business

Restaurants live or die by their reviews. Whether that’s a splashy spread in the newspaper, inviting influencers and bloggers to join them for a meal or simply through digital channels like Yelp and on Google. A bad review can stop a potential diner their quest for a great meal at a restaurant while a positive review can reassure their decision … Read More

Mortgage Marketing Visionary

The person or company that you charge with relating your vision of the ideal mortgage should be able to juggle all of the facets of modern marketing. That includes understanding technology, sales, marketing, the mortgage market, brand, websites and a vast array of digital channels. A successful mortgage broker shop or banker will need someone to develop and implement marketing … Read More

Mortgage Customer Journeys

What happens from the moment a person decides they want to buy a home? What are the buyer’s thoughts, fears and worries? Where do they turn for advice — friends, family members or online search? How can you be the trusted source of lending information and be in front of them at the right time with the right message? All … Read More