Mortgage Technology Integrations

A new technology emerges seemingly every day in the mortgage industry that promises to deliver an incredible, industry-disrupting, holy grail system ready to transform the way business is done. Such novelties are wonderful — as long as the loan officer or mortgage broker takes the time to master the technology. And as long as the technology is supported by experts … Read More

Mortgage Account-Based Marketing

Account-Based Marketing, or ABM, is the easiest way for mortgage brokers or mortgage companies to create meaningful marketing campaigns without the benefit of a full-time marketing department. ABM has surged in popularity across all professional fields over the past few years because it allows personal branding and individual customer experience to take center stage at a relatively low price point. … Read More

Perception of Value in Mortgage Marketing

After watching the Quicken Loans Super Bowl ad featuring actor/model Jason Momoa, viewers quickly flooded newsfeeds with memes noting that what you see isn’t always what you get.  In the mortgage world, Quicken Loans has a lot of clout and name recognition and certainly has done a considerably good job of convincing people that a home loan can be as … Read More