As the largest professional network in the world, LinkedIn is undoubtedly the most effective social media platform at helping professionals become and stay connected. LinkedIn helps users get their name in front of countless professionals in their industry as well as those in other industries. But with so many LinkedIn users worldwide, how do you make your profile stand out from the rest? It’s a good idea to make sure it has all of the following:
A Profile Picture– A photo humanizes your profile and provides your connections a visual to “put a face to a name.” Additionally, studies have shown that profiles with photos receive 21 times more views than profiles that don’t include a photo.
A Summary– A summary is an important piece of a profile, but it is often missing. A good summary shows how you present yourself as a professional and says not only what you do, but what drives you to do it. Click hereto learn how to write a great LinkedIn summary.
A Custom Headline– Make your headline memorable. While it is quite common for users to use their job title in their headline, consider spicing it up a bit. Your headline is the “so what?” of sorts to your profile, as it explains what you can do for your connections. Learn more about LinkedIn headlines, here.
Your History– Ensure that your employment history and educational history are complete and up to date. This will make you 18 times more likely to be found in a search!
Updated Information– Always keep your contact information updated on your LinkedIn profile. This info is only viewable by your connections.
In addition to all this, try to give your LinkedIn profile some “personality.” Add a background image featuring something that captures your interests and include any volunteer organizations or clubs that you are involved in outside of your job.
For more information about how to make your LinkedIn profile stand out, click here.