Update Your LinkedIn Profile For Optimal Mortgage Marketing

LinkedIn is one of the most powerful personal branding and networking tools available in today’s digitally driven world. Particularly in an industry where business is created by networking and meeting new people, an up-to-date LinkedIn profile is of utmost importance. Even if you think your LinkedIn profile is updated, there are a few things you can still do to optimize your mortgage marketing efforts in this space.\n\nStart by making sure you have:

    • A current/professional headshot and background photo
    • Updated work experience
    • A headline
    • A summary
    • A customized URL that follows this basic format: linkedin.com/in/yourfullname

The default headline for LinkedIn profiles is your title and the company for which you work. However, a custom headline describing your role and aspirations can be beneficial to your branding and mortgage marketing efforts. Not sure what to use as a profile headline? Here are a few tips:

    • Your headline should be instantly recognizable and short and concise.
    • Although the default headline is your current employment position, consider customizing the headline to demonstrate your expertise or vision for your role.
    • Succinctly sum up your specialty or approach and support the professional brand you’re cultivating.

Writing a good summary is often a challenge for LinkedIn users. When writing your LinkedIn summary, focus on what you really want readers to know about you, assuming they may read nothing more. Professionally-speaking, what’s your purpose? You can highlight your skills as well as developing aspirations.

For examples of headlines and summaries, click here.

Be sure to frequently update your LinkedIn profile. If you switch jobs, pick up new skills or even begin volunteering regularly with a local charity, make sure you add these changes to your profile as they occur. Your network will see that you have updated your profile, and it may spark conversation that could turn into new business!