The Cost Effectiveness of a CDP vs. An In-House Marketing Team

mortgage cdp

When it comes to building business and succeeding in a competitive mortgage or real estate market, content marketing is crucial. But at what cost? Content marketing requires more than a team of one to get the job done effectively. Several unique skill sets must come together to produce results that will drive lead generation.  A full-fledged marketing team could cost a company more than $300,000 per year. Job and recruiting website Glassdoor estimates the following yearly salaries as the national average for these marketing team members:

In addition to a salary, team members must be equipped with the necessary budgets, time and resources to make the most of their efforts.  Intent Home buying Marketing Intelligence — a consumer data platform — can handle a large amount of marketing automation and customer relationship management for a fraction of the aforementioned cost. With personalized email marketing campaigns, customer management catered to mortgage and real estate, and the ability to outsource a large portion of content marketing strategies, Intent is a true real estate and mortgage marketing solution.  Check out Intent for yourself. Sign up here to receive information about how Intent can help you outsource content marketing, increase your business, and save you money.